Selling culture? Between commoditisation and cultural control in Indigenous alternative tourism

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1. Verfasser: Gabriela Coronado
Format: Artículo científico
Sprache:en
Veröffentlicht: Universidad de La Laguna 2014
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author Gabriela Coronado
author_facet Gabriela Coronado
contents Selling culture? Between commoditisation and cultural control in Indigenous alternative tourism Gabriela Coronado Estudios de Turismo Eco Peru Nature Mexico authenticity Indigenous cultures are significant for tourism but their owners have been systematically excluded from its benefits and control. To counteract this tendency, some indigenous organisations are becoming tourist agents offering alternative eco -cultural tourism. Their niche market has social and ecological consciousness but influenced by postcolonialist ideologies it still expects culture to be “authentic”. To succeed, indigenous organisations need to manage tensions between their own culture and identities and what the market demands. Applying the notion of cultural control, in this article I evaluate how alternative projects in Mexico and Peru deal with the challenge of commoditising culture and nature on their own terms. To understand the paradoxes they face, I analyse their cultural representations, organisational identities and alliances through an ethnographic reading of their Web -stories. 2014 artículo científico 1695-7121 https://www.redalyc.org/articulo.oa?id=88129335002 en http://www.redalyc.org/revista.oa?id=881 PASOS. Revista de Turismo y Patrimonio Cultural application/pdf Universidad de La Laguna PASOS. Revista de Turismo y Patrimonio Cultural (España) Num.1 Vol.12
format Artículo científico
id redalyc_88129335002
institution Redalyc
language en
publishDate 2014
publisher Universidad de La Laguna
spellingShingle Selling culture? Between commoditisation and cultural control in Indigenous alternative tourism
Gabriela Coronado
Estudios de Turismo
Eco
Peru
Nature
Mexico
authenticity
Selling culture? Between commoditisation and cultural control in Indigenous alternative tourism Gabriela Coronado Estudios de Turismo Eco Peru Nature Mexico authenticity Indigenous cultures are significant for tourism but their owners have been systematically excluded from its benefits and control. To counteract this tendency, some indigenous organisations are becoming tourist agents offering alternative eco -cultural tourism. Their niche market has social and ecological consciousness but influenced by postcolonialist ideologies it still expects culture to be “authentic”. To succeed, indigenous organisations need to manage tensions between their own culture and identities and what the market demands. Applying the notion of cultural control, in this article I evaluate how alternative projects in Mexico and Peru deal with the challenge of commoditising culture and nature on their own terms. To understand the paradoxes they face, I analyse their cultural representations, organisational identities and alliances through an ethnographic reading of their Web -stories. 2014 artículo científico 1695-7121 https://www.redalyc.org/articulo.oa?id=88129335002 en http://www.redalyc.org/revista.oa?id=881 PASOS. Revista de Turismo y Patrimonio Cultural application/pdf Universidad de La Laguna PASOS. Revista de Turismo y Patrimonio Cultural (España) Num.1 Vol.12
title Selling culture? Between commoditisation and cultural control in Indigenous alternative tourism
topic Estudios de Turismo
Eco
Peru
Nature
Mexico
authenticity
url https://www.redalyc.org/articulo.oa?id=88129335002