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| Format: | Artículo científico |
| Language: | en |
| Published: |
Universidad de La Laguna
2006
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| Online Access: | https://www.redalyc.org/articulo.oa?id=88140205 |
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| _version_ | 1866587419878359040 |
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| author | José Igor Prieto Arranz |
| author_facet | José Igor Prieto Arranz |
| contents | BTA's Cool Britannia: British national identity in the new Millennium José Igor Prieto Arranz Estudios de Turismo Gender Britain National identity Tourism promotion This work provides an insight into the image of Britain resulting from the discourse of Britishtourist promotion as reflected in materials published by the British Tourist Authority, now officiallyrenamed VisitBritain. Our analysis will lead us to state that a new image of the country Cool Britanniahasbeen increasingly featured in BTA materials since the late 1990s, coinciding with the New Labourperiod in office. It will be argued that this truly postmodern image, currently fighting to become hegemonic,can be analysed in terms of national identity, thus leaving behind the traditional concept of heritageat least because Britannia can no longer recognise herself in a deceased body which is being artificiallypreserved. 2006 artículo científico 1695-7121 https://www.redalyc.org/articulo.oa?id=88140205 en http://www.redalyc.org/revista.oa?id=881 PASOS. Revista de Turismo y Patrimonio Cultural application/pdf Universidad de La Laguna PASOS. Revista de Turismo y Patrimonio Cultural (España) Num.2 Vol.4 |
| format | Artículo científico |
| id | redalyc_88140205 |
| language | en |
| publishDate | 2006 |
| publisher | Universidad de La Laguna |
| spellingShingle | BTA's Cool Britannia: British national identity in the new Millennium José Igor Prieto Arranz Estudios de Turismo Gender Britain National identity Tourism promotion BTA's Cool Britannia: British national identity in the new Millennium José Igor Prieto Arranz Estudios de Turismo Gender Britain National identity Tourism promotion This work provides an insight into the image of Britain resulting from the discourse of Britishtourist promotion as reflected in materials published by the British Tourist Authority, now officiallyrenamed VisitBritain. Our analysis will lead us to state that a new image of the country Cool Britanniahasbeen increasingly featured in BTA materials since the late 1990s, coinciding with the New Labourperiod in office. It will be argued that this truly postmodern image, currently fighting to become hegemonic,can be analysed in terms of national identity, thus leaving behind the traditional concept of heritageat least because Britannia can no longer recognise herself in a deceased body which is being artificiallypreserved. 2006 artículo científico 1695-7121 https://www.redalyc.org/articulo.oa?id=88140205 en http://www.redalyc.org/revista.oa?id=881 PASOS. Revista de Turismo y Patrimonio Cultural application/pdf Universidad de La Laguna PASOS. Revista de Turismo y Patrimonio Cultural (España) Num.2 Vol.4 |
| title | BTA's Cool Britannia: British national identity in the new Millennium |
| topic | Estudios de Turismo Gender Britain National identity Tourism promotion |
| url | https://www.redalyc.org/articulo.oa?id=88140205 |