A framework for the evaluation of winery servicescapes: A New Zealand case
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| Natura: | Artículo científico |
| Lingua: | en |
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Universidad de La Laguna
2008
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| _version_ | 1876455357813882880 |
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| author | Angela McDonnell |
| author_facet | Angela McDonnell |
| contents | A framework for the evaluation of winery servicescapes: A New Zealand case Angela McDonnell C. Michael Hall Estudios de Turismo New Zealand Cellar door Servicescape Wine tourism In an increasingly competitive market to attract visitors, wineries are often seeking new meansto enhance the visitor experience. However, despite recognition of the importance in the wine tourismliterature of the setting in which wine experiences occur there has been little adoption of the servicescapeconcept from the marketing literature and its adoption as a potential diagnostic tool. The paper utilizesthe concept to develop a potential diagnostic tool that may be used by wineries and cellar door venues toevaluate their servicescape attributes. Preliminary results are provided which demonstrate the utility ofthe servicescape framework but further research is required to test the framework in different culture anddesign settings. 2008 artículo científico 1695-7121 https://www.redalyc.org/articulo.oa?id=88160207 en http://www.redalyc.org/revista.oa?id=881 PASOS. Revista de Turismo y Patrimonio Cultural application/pdf Universidad de La Laguna PASOS. Revista de Turismo y Patrimonio Cultural (España) Num.2 Vol.6 |
| format | Artículo científico |
| id | redalyc_88160207 |
| institution | Redalyc |
| language | en |
| publishDate | 2008 |
| publisher | Universidad de La Laguna |
| spellingShingle | A framework for the evaluation of winery servicescapes: A New Zealand case Angela McDonnell Estudios de Turismo New Zealand Cellar door Servicescape Wine tourism A framework for the evaluation of winery servicescapes: A New Zealand case Angela McDonnell C. Michael Hall Estudios de Turismo New Zealand Cellar door Servicescape Wine tourism In an increasingly competitive market to attract visitors, wineries are often seeking new meansto enhance the visitor experience. However, despite recognition of the importance in the wine tourismliterature of the setting in which wine experiences occur there has been little adoption of the servicescapeconcept from the marketing literature and its adoption as a potential diagnostic tool. The paper utilizesthe concept to develop a potential diagnostic tool that may be used by wineries and cellar door venues toevaluate their servicescape attributes. Preliminary results are provided which demonstrate the utility ofthe servicescape framework but further research is required to test the framework in different culture anddesign settings. 2008 artículo científico 1695-7121 https://www.redalyc.org/articulo.oa?id=88160207 en http://www.redalyc.org/revista.oa?id=881 PASOS. Revista de Turismo y Patrimonio Cultural application/pdf Universidad de La Laguna PASOS. Revista de Turismo y Patrimonio Cultural (España) Num.2 Vol.6 |
| title | A framework for the evaluation of winery servicescapes: A New Zealand case |
| topic | Estudios de Turismo New Zealand Cellar door Servicescape Wine tourism |
| url | https://www.redalyc.org/articulo.oa?id=88160207 |