Wineries´ Involvement in Promoting Tourism Online: The Case of Texas
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| Format: | Artículo científico |
| Language: | en |
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Universidad de La Laguna
2008
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| _version_ | 1876433191225524224 |
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| author | Leslie Rasch |
| author_facet | Leslie Rasch |
| contents | Wineries´ Involvement in Promoting Tourism Online: The Case of Texas Leslie Rasch Ulrike Gretzel Estudios de Turismo Website Wineries Wine region Wine tourism Collaboration Wine tourism has become an important driver of business for wineries in many regionsaround the world, while Texas wine regions are only starting to emerge as important tourism destinations.A study was conducted to investigate how effectively Texas wineries market tourism to their ownestablishments as well as in a regional context. A specific focus was placed on indications of collaborativewine tourism marketing practices on winery websites. The results indicate that wineries providebasic visitor information but are missing out on strategic opportunities to market wine tourism to theirareas. 2008 artículo científico 1695-7121 https://www.redalyc.org/articulo.oa?id=88160213 en http://www.redalyc.org/revista.oa?id=881 PASOS. Revista de Turismo y Patrimonio Cultural application/pdf Universidad de La Laguna PASOS. Revista de Turismo y Patrimonio Cultural (España) Num.2 Vol.6 |
| format | Artículo científico |
| id | redalyc_88160213 |
| institution | Redalyc |
| language | en |
| publishDate | 2008 |
| publisher | Universidad de La Laguna |
| spellingShingle | Wineries´ Involvement in Promoting Tourism Online: The Case of Texas Leslie Rasch Estudios de Turismo Website Wineries Wine region Wine tourism Collaboration Wineries´ Involvement in Promoting Tourism Online: The Case of Texas Leslie Rasch Ulrike Gretzel Estudios de Turismo Website Wineries Wine region Wine tourism Collaboration Wine tourism has become an important driver of business for wineries in many regionsaround the world, while Texas wine regions are only starting to emerge as important tourism destinations.A study was conducted to investigate how effectively Texas wineries market tourism to their ownestablishments as well as in a regional context. A specific focus was placed on indications of collaborativewine tourism marketing practices on winery websites. The results indicate that wineries providebasic visitor information but are missing out on strategic opportunities to market wine tourism to theirareas. 2008 artículo científico 1695-7121 https://www.redalyc.org/articulo.oa?id=88160213 en http://www.redalyc.org/revista.oa?id=881 PASOS. Revista de Turismo y Patrimonio Cultural application/pdf Universidad de La Laguna PASOS. Revista de Turismo y Patrimonio Cultural (España) Num.2 Vol.6 |
| title | Wineries´ Involvement in Promoting Tourism Online: The Case of Texas |
| topic | Estudios de Turismo Website Wineries Wine region Wine tourism Collaboration |
| url | https://www.redalyc.org/articulo.oa?id=88160213 |