Young Adults’ Attitude Towards Advertising: a multi-group analysis by ethnicity
Fuente:
Redalyc
Enregistré dans:
| Auteur principal: | Hiram Ting |
|---|---|
| Format: | Artículo científico |
| Langue: | en |
| Publié: |
Fundação Escola de Comércio Álvares Penteado
2015
|
| Sujets: | |
| Accès en ligne: | |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
Documents similaires
The Brand’s Effect on the Evaluation of Advertising Endorsed by Celebrities: an Experimental Study
par: Leonardo Aureliano-Silva
Publié: (2015)
par: Leonardo Aureliano-Silva
Publié: (2015)
Adopting Advertising and Communication Innovations in Small Firms
par: Fabricia Durieux Zucco
Publié: (2017)
par: Fabricia Durieux Zucco
Publié: (2017)
Providers’ Attitudes Towards Drug Use for Pregnant Women
par: Júlia Magna da Silva Teixeira
Publié: (2023)
par: Júlia Magna da Silva Teixeira
Publié: (2023)
Rational and Emotional Communication in Advertising in Women's Magazines in Brazil
par: Edward Robinson Marin
Publié: (2014)
par: Edward Robinson Marin
Publié: (2014)
Exploring student‘s beliefs about learning english in two public Institutions
par: CLAUDIA PATRICIA AVELLA CARRERO
Publié: (2010)
par: CLAUDIA PATRICIA AVELLA CARRERO
Publié: (2010)
A CONTENT ANALYSIS OF THE ROLES PORTRAYED BY WOMEN IN COMMERCIALS: 1973 -2008
par: Claudia Rosa Acevedo
Publié: (2010)
par: Claudia Rosa Acevedo
Publié: (2010)
Beyond the rainbow: Attitudes of Brazilian consumers regarding homoaffective advertisements
par: Estela Maria Hoffmann
Publié: (2021)
par: Estela Maria Hoffmann
Publié: (2021)
UNDERSTANDING THE POWER OF WORD-OF-MOUTH
par: SUZANA Z. GILDIN
Publié: (2003)
par: SUZANA Z. GILDIN
Publié: (2003)
The effect of facial expression on emotional contagion and product evaluation in print advertising
par: Giuliana Isabella
Publié: (2020)
par: Giuliana Isabella
Publié: (2020)
Marketing communication efficiency in the Spanish automobile sector: Analysing the role of online advertising through DEA and stochastic frontiers
par: Albena Pergelova
Publié: (2008)
par: Albena Pergelova
Publié: (2008)
A efetividade das estratégias de advergaming: um estudo experimental comparando advergames e in-game advertisings
par: Izabella Bueno Fernandes
Publié: (2018)
par: Izabella Bueno Fernandes
Publié: (2018)
ATTITUDES TOWARDS ADS AND AGE: A STUDY IN SENIORS. The Combination of Chronological and Cognitive age as an Effective Predictive Criterion of Attitudes
par: Marta M. Estrada
Publié: (2014)
par: Marta M. Estrada
Publié: (2014)
The affective domain in learning mathematics according to students' gender
par: Vanesa Rojo Robas
Publié: (2018)
par: Vanesa Rojo Robas
Publié: (2018)
THE QUASI EXPERIMENTAL STUDY OF THE INFLUENCE OF ADVERTISING CREATIVITY AND EXPOSURE INTENSITY TOWARD PURCHASING ACTION WITH AIDA APPROACH
par: Ramdan Budiawan
Publié: (2017)
par: Ramdan Budiawan
Publié: (2017)
Draft Standard for the Advertising of Micropublications
Publié: (1974)
Publié: (1974)
Measuring the Impact of Digital Social Media Advertising on Brand Awareness and Online Engagement
par: SHOFODUNRIN, ADETAYO OLUWATOSIN
Publié: (2025)
par: SHOFODUNRIN, ADETAYO OLUWATOSIN
Publié: (2025)
Behind the likes, content and brand on Instagram
par: Javier A. Sánchez-Torres
Publié: (2018)
par: Javier A. Sánchez-Torres
Publié: (2018)
Analysis of advertising jingles from the ‘80s and ‘90s through affective computing
par: Gabriel Elías Chanchí Golondrino
Publié: (2022)
par: Gabriel Elías Chanchí Golondrino
Publié: (2022)
Effect of Victories and Defeats on the Attitude of Soccer Fans: a Study Concerning Pitchman, Involvement and Fanaticism
par: Fernando A. Fleury
Publié: (2016)
par: Fernando A. Fleury
Publié: (2016)
Effects of Budgetary Participation on Managerial Attitudes, Satisfaction, and Managerial Performance
par: Vinícius Costa da Silva Zonatto
Publié: (2020)
par: Vinícius Costa da Silva Zonatto
Publié: (2020)
EFL Teachers’ Opinions on the Use of L1 in L2 Classrooms: Role of Experience and Context
par: Gülden Taner
Publié: (2022)
par: Gülden Taner
Publié: (2022)
Paragraphemic Means in Advertising for Children and Teenagers
par: AIDA MARSOVNA KAZANTSEVA
Publié: (2020)
par: AIDA MARSOVNA KAZANTSEVA
Publié: (2020)
The organizations. Justice, trust and retaliatory attitude: a study in a company the metal-mechanic sector
par: Carla Goergen
Publié: (2018)
par: Carla Goergen
Publié: (2018)
TYPOLOGY OF THE BAJA CALIFORNIA JOURNALISTIC GUILD: AN APPROACH FROM THE PERCEPTIONS OF ITS MEMBERS
par: Merchant Ley, Diana Denisse
Publié: (2020)
par: Merchant Ley, Diana Denisse
Publié: (2020)
Innovation orientation and performance of small and medium-sized enterprises (SMES) in Ghana: evidence from manufacturing sector
par: Kassimu Issau
Publié: (2022)
par: Kassimu Issau
Publié: (2022)
EMPLOYEE MOTIVATION TO ADOPT LEAN BEHAVIOURS: INDIVIDUAL-LEVEL ANTECEDENTS
par: Jo Beale
Publié: (2007)
par: Jo Beale
Publié: (2007)
Unfolding the Linguistic Features of Newspaper Advertisements in India
par: Anisha Chugh
Publié: (2012)
par: Anisha Chugh
Publié: (2012)
Advertising English and ESP: the British Cosmopolitan ad as an example of 'specialised' text
par: Marisol Velasco Sacristán
Publié: (2006)
par: Marisol Velasco Sacristán
Publié: (2006)
MODELAGEM DE EQUAÇÕES ESTRUTURAIS BASEADA EM COVARIÂNCIA (CB - SEM) COM O AMOS: ORIENTAÇÕES SOBRE A SUA APLICAÇÃO COMO UMA FERRAMENTA DE PESQUISA DE MARKETING
par: Joseph F. Hair Jr.
Publié: (2014)
par: Joseph F. Hair Jr.
Publié: (2014)
Enabling Cognitive Effects of Vertical Information Sharing on Psychological Capital, Managerial Attitudes, and Performance
par: Fernanda Souto Machado
Publié: (2022)
par: Fernanda Souto Machado
Publié: (2022)
Influence of McLuhan's Theoretical Approaches and Technologies in Advertising
par: Marco López Paredes
Publié: (2017)
par: Marco López Paredes
Publié: (2017)
A segurança como fator-chave para a cidade inteligente, a confiança dos cidadãos e o uso de tecnologias
par: Giulie Furtani Romani
Publié: (2023)
par: Giulie Furtani Romani
Publié: (2023)
Personal values and gift giving act: a proposed connection
par: Sérgio Cruz Passos
Publié: (2020)
par: Sérgio Cruz Passos
Publié: (2020)
Capital intelectual, gestión del conocimiento y desempeño en universidades
par: Manuel Alejandro Ibarra-Cisneros
Publié: (2020)
par: Manuel Alejandro Ibarra-Cisneros
Publié: (2020)
Verbs in Tatar Advertisements
par: GULNARA FANDASOVNA ZAMALETDINOVA
Publié: (2020)
par: GULNARA FANDASOVNA ZAMALETDINOVA
Publié: (2020)
Liking for Action and the Vertical/Horizontal Dimension of Culture in Nineteen Nations: Valuing Equality over Hierarchy Promotes Positivity Towards Action
par: Dolores Albarracin
Publié: (2017)
par: Dolores Albarracin
Publié: (2017)
Effects of Job Involvement, Managerial Attitudes, and Information Sharing on Controllers Performance in the Budgetary Context
par: Micheli Aparecida Lunardi
Publié: (2019)
par: Micheli Aparecida Lunardi
Publié: (2019)
How to Deal with Negative Publicity: the Importance of Consumer Involvement
par: Celso Augusto de Matos
Publié: (2005)
par: Celso Augusto de Matos
Publié: (2005)
Effect of Nostalgia on Customer Loyalty to Brand Post - Merger/Acquisition
par: Ana Carolina Toledo
Publié: (2016)
par: Ana Carolina Toledo
Publié: (2016)
How to Deal with Negative Publicity: the Importance of Consumer Involvement
par: Celso Augusto de Matos
Publié: (2005)
par: Celso Augusto de Matos
Publié: (2005)
Documents similaires
-
The Brand’s Effect on the Evaluation of Advertising Endorsed by Celebrities: an Experimental Study
par: Leonardo Aureliano-Silva
Publié: (2015) -
Adopting Advertising and Communication Innovations in Small Firms
par: Fabricia Durieux Zucco
Publié: (2017) -
Providers’ Attitudes Towards Drug Use for Pregnant Women
par: Júlia Magna da Silva Teixeira
Publié: (2023) -
Rational and Emotional Communication in Advertising in Women's Magazines in Brazil
par: Edward Robinson Marin
Publié: (2014) -
Exploring student‘s beliefs about learning english in two public Institutions
par: CLAUDIA PATRICIA AVELLA CARRERO
Publié: (2010)