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Relationship Marketing results: proposition of a cognitive mapping model

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Bibliographic Details
Main Author:	Iná Futino Barreto
Format:	Artículo científico
Language:	en
Published:	Fundação Escola de Comércio Álvares Penteado 2015
Subjects:	Administración y Contabilidad Cognitive mapping Relationship Marketing Customer Lifetime Value (CLV)
Online Access:	Acceder al recurso
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