Brand positioning in higher education: the perception of Brazilian generational cohorts

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Bibliographic Details
Main Author:	Cristina M. Ostermann
Format:	Artículo científico
Language:	en
Published:	Fundação Escola de Comércio Álvares Penteado 2019
Subjects:	Administración y Contabilidad HEI brand Positioning higher education generational cohorts
Online Access:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
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