Brand positioning in higher education: the perception of Brazilian generational cohorts

Fuente: Redalyc

Salvato in:

Dettagli Bibliografici
Autore principale:	Cristina M. Ostermann
Natura:	Artículo científico
Lingua:	en
Pubblicazione:	Fundação Escola de Comércio Álvares Penteado 2019
Soggetti:	Administración y Contabilidad HEI brand Positioning higher education generational cohorts
Accesso online:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!

Documenti analoghi

Lovemark Effect: Analysis of the Differences between Students and Graduates in a Love Brand Study at a Public University
di: Iván Alonso Montoya-Restrepo
Pubblicazione: (2020)

Entrepreneurship Education and its Influence on Higher Education Students’ Entrepreneurial Intentions and Motivation in Portugal
di: Lisete Mónico
Pubblicazione: (2021)

Employer attractiveness from a generational perspective: Implications for employer branding
di: Germano Glufke Reis
Pubblicazione: (2016)

Employer attractiveness from a generational perspective: Implications for employer branding
di: Germano Glufke Reis
Pubblicazione: (2016)

Brand Personality Dimensions in the Brazilian Context
di: Karlan Muller Muniz
Pubblicazione: (2012)

Foreign Branding: Examining the Relationship between Language and International Brand Evaluations
di: Sergio Olavarrieta Soto
Pubblicazione: (2009)

Higher education of tourism in Spain and its adaptation to the European higher education area
di: Francisco Espasandín Bustelo
Pubblicazione: (2010)

Branding cities, regions and countries: the roadmap of place brand equity
di: Fabiana Gondim Mariutti
Pubblicazione: (2021)

Sustainability Indicators for the Management of Brazilian Higher Education Institutions
di: Annor da Silva Junior
Pubblicazione: (2018)

Mainstreaming disaster risk management in higher education
di: MARCIA VILLASANA
Pubblicazione: (2016)

Effect of Nostalgia on Customer Loyalty to Brand Post - Merger/Acquisition
di: Ana Carolina Toledo
Pubblicazione: (2016)

Attributes that Build Florianópolis Brand Identity in the Technological Context
di: Patrick Wendell Barbosa Lessa
Pubblicazione: (2025)

Intention to enroll and recommend a higher education institution for STEM degrees: a brand valuation approach
di: Washington Macías
Pubblicazione: (2023)

Country Brand Equity: The Role of Image and Reputation
di: Fabiana Gondim Mariutti
Pubblicazione: (2020)

Contemporary Issues in Talent Acquisition in Higher Educational Institutions in Telangana
di: TV, Rama Krishna Rao, et al.
Pubblicazione: (2026)

Luxury brands: Awareness and image and its influence on loyalty and engagement
di: Valentín Gallart-Camahort
Pubblicazione: (2021)

The Corporate Branding In International Operations
di: Juliana Rodrigues
Pubblicazione: (2017)

Literate practices of the technological society: reading consumption in higher education
di: Eva Álvarez Ramos
Pubblicazione: (2023)

Innovative performance of Brazilian public higher educational institutions: Analysis of the remuneration of research groups and companies
di: Thais Assis de Souza
Pubblicazione: (2019)

The expansion of scientific knowledge in the Amazon: ramifications of the Unifesspa federal higher education interiorization project
di: Rafael Gonçalves Gumiero
Pubblicazione: (2023)

Reflections on the challenging mission of the country brand construct in the international business setting
di: Fabiana Gondim Mariutti
Pubblicazione: (2015)

“That’s my job” Exploring the effect of brand empowerment towards employee brand equity: The mediating role of employee critical psychological states
di: Mohsin Altaf
Pubblicazione: (2018)

Country or Brand: What Matters to Younger Millennials?
di: Sergio Garrido Moraes
Pubblicazione: (2020)

A theoretical study on country brand and its management
di: Maria Gabriela Montanari
Pubblicazione: (2018)

Privilege
di: Luciana Manfredi
Pubblicazione: (2006)

IDENTITY, POSITIONING, BRAND IMAGE AND BRAND EQUITY COMPARISON: A VISION ABOUT QUALITY IN BRAND MANAGEMENT.
di: Eduardo de Paula e Silva Chaves
Pubblicazione: (2017)

‘If I Huff and I Puff’. Foundations for Building Brazil’s Image: Evidence from an International Systematic Review
di: Fabiana Gondim Mariutti
Pubblicazione: (2017)

A model for measuring research capacity using an intellectual capital-based approach in a Colombian higher education institution.
di: Jenny Marcela Sánchez-Torres
Pubblicazione: (2009)

Theoretical Model of Engagement in the Context of Brand Communities
di: Flávia D’albergaria Freitas
Pubblicazione: (2017)

PERCEPTION OF LEADERSHIP STYLES AND PRODUCTIVITY IN HIGHER SECONDARY EDUCATION
di: Verónica Ramírez-Sánchez
Pubblicazione: (2025)

Managing the Digital University
di: Sułkowski, Łukasz
Pubblicazione: (2023)

Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels
di: José Sarto Freire Castelo
Pubblicazione: (2016)

Análisis de modelos de Branding Corporativo
di: Rauny Javier Limonta Más
Pubblicazione: (2020)

Workplace moral harassment and its consequences: A case study in a federal higher education institution
di: Carmelita Angélica Guimarães
Pubblicazione: (2016)

Workplace moral harassment and its consequences: A case study in a federal higher education institution
di: Carmelita Angélica Guimarães
Pubblicazione: (2016)

The Impact of Evaluation Use on Accounting Programs’ Performance: An Exploratory Study
di: Sheizi Calheira de Freitas
Pubblicazione: (2016)

COOPETITION STRATEGIES IN THE BRAZILIAN HIGHER EDUCATION
di: FÁBIO DAL-SOTO
Pubblicazione: (2017)

MHRD’S INITIATIVE IIC CONTRIBUTION TOWARDS INNOVATION IN HIGHER EDUCATIONAL INSTITUTIONS DURING COVID 19
di: Esha Jain
Pubblicazione: (2021)

The Relational Aspects of Luxury Consumption in Brazil: The development of a Luxury Customer Relationship Perception Scale and the Analysis of Brand Personality Influence on Relationship Perception on Luxury Fashion Brands
di: Fernanda Scussel
Pubblicazione: (2019)

DETERMINANTS OF THE SUCCESS OF GLOBAL AND LOCAL BRANDS IN LATIN AMERICA
di: PABLO FARÍAS
Pubblicazione: (2015)