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Increasing Consumers’ Hypermarket Visit Intention through Cause-Related Marketing: A Perspective from the Theory of Planned Behaviour

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Bibliographic Details
Main Author:	Kay Tze Hong
Format:	Artículo científico
Language:	en
Published:	Fundação Escola de Comércio Álvares Penteado 2019
Subjects:	Administración y Contabilidad cause hypermarket visit intention related marketing theory of planned behaviour
Online Access:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
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