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Increasing Consumers’ Hypermarket Visit Intention through Cause-Related Marketing: A Perspective from the Theory of Planned Behaviour

Fuente: Redalyc

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Détails bibliographiques
Auteur principal:	Kay Tze Hong
Format:	Artículo científico
Langue:	en
Publié:	Fundação Escola de Comércio Álvares Penteado 2019
Sujets:	Administración y Contabilidad cause hypermarket visit intention related marketing theory of planned behaviour
Accès en ligne:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

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