Saved in:
| Main Author: | |
|---|---|
| Format: | Artículo científico |
| Language: | en |
| Published: |
Universidad de La Salle
2018
|
| Subjects: | |
| Online Access: | https://www.redalyc.org/articulo.oa?id=95779226008 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- Effects of the use of competitiveness as a strategy on exporting companies: Status of the issue Gladys Mireya Valero Córdoba Manuel Rodenes Gladys Elena Rueda Economía y Finanzas exports company strategy Competitiveness internationalization The literature on competitiveness to enter the international market has initially focused on the competitive approach of the diamond model; however, after reviewing other elements in the process of internationalization of companies, new strategies have emerged. This work is based on a literature review and proposes a model of variables, sub-variables, indicators, and authors, seeking to determine the competitive strategy of companies to enter international markets. The importance of this work lies mainly in basing export efficiency on new elements related to competitiveness, innovation, productivity, and business structure, which define the strategy of companies, and how it is possible to confirm that these elements are valuable within competitiveness as an internationalization strategy for companies. The model we propose is a step forward for new elements required by international strategy. 2018 artículo científico 1692-7311 https://www.redalyc.org/articulo.oa?id=95779226008 en http://www.redalyc.org/revista.oa?id=957 Equidad & Desarrollo application/pdf Universidad de La Salle Equidad & Desarrollo (Colombia) Num.30