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| Format: | Artículo científico |
| Language: | en |
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Universidad de Talca
2011
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| Online Access: | https://www.redalyc.org/articulo.oa?id=96519964006 |
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| _version_ | 1866814549217247232 |
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| author | Roland M. Müller |
| author_facet | Roland M. Müller |
| contents | A Comparison of Inter-Organizational Business Models of Mobile App Stores: There is more than Open vs. Closed Roland M. Müller Björn Kijl Josef K. J. Martens Multidisciplinaria (Ciencias Naturales y Exactas) E3 Open vs App stores Business models value modelling The purpose of this paper is to analyze the competition among mobile app stores for smart mobile media devices. Therefore, the business models of seven mobile app stores are analyzed with a special focus on Apple and Google. We use e3-value modelling - a formal business modelling technique - for analyzing the critical elements of these mobile ecosystems. The analysis of the app store ecosystems allows a differentiated view on the different strategies of the app store owners. Additionally, we look at the impact of network effects, economies of scale, platform differentiation, quality assurance, and transaction costs on the design of mobile application markets. This theoretical model allows a deeper discussion about the design choices and success factors in the different app store cases. Based on our analysis, we expect that the open versus closed models discussion becomes less relevant - so-called open platforms have closed aspects as well as the other way around - and that competitive differentiation and segmentation strategies will become increasingly critical in order to strengthen the competitive positioning of the different app store platforms. 2011 artículo científico 0718-1876 https://www.redalyc.org/articulo.oa?id=96519964006 en http://www.redalyc.org/revista.oa?id=965 Journal of Theoretical and Applied Electronic Commerce Research application/pdf Universidad de Talca Journal of Theoretical and Applied Electronic Commerce Research (Chile) Num.2 Vol.6 |
| format | Artículo científico |
| id | redalyc_96519964006 |
| language | en |
| publishDate | 2011 |
| publisher | Universidad de Talca |
| spellingShingle | A Comparison of Inter-Organizational Business Models of Mobile App Stores: There is more than Open vs. Closed Roland M. Müller Multidisciplinaria (Ciencias Naturales y Exactas) E3 Open vs App stores Business models value modelling A Comparison of Inter-Organizational Business Models of Mobile App Stores: There is more than Open vs. Closed Roland M. Müller Björn Kijl Josef K. J. Martens Multidisciplinaria (Ciencias Naturales y Exactas) E3 Open vs App stores Business models value modelling The purpose of this paper is to analyze the competition among mobile app stores for smart mobile media devices. Therefore, the business models of seven mobile app stores are analyzed with a special focus on Apple and Google. We use e3-value modelling - a formal business modelling technique - for analyzing the critical elements of these mobile ecosystems. The analysis of the app store ecosystems allows a differentiated view on the different strategies of the app store owners. Additionally, we look at the impact of network effects, economies of scale, platform differentiation, quality assurance, and transaction costs on the design of mobile application markets. This theoretical model allows a deeper discussion about the design choices and success factors in the different app store cases. Based on our analysis, we expect that the open versus closed models discussion becomes less relevant - so-called open platforms have closed aspects as well as the other way around - and that competitive differentiation and segmentation strategies will become increasingly critical in order to strengthen the competitive positioning of the different app store platforms. 2011 artículo científico 0718-1876 https://www.redalyc.org/articulo.oa?id=96519964006 en http://www.redalyc.org/revista.oa?id=965 Journal of Theoretical and Applied Electronic Commerce Research application/pdf Universidad de Talca Journal of Theoretical and Applied Electronic Commerce Research (Chile) Num.2 Vol.6 |
| title | A Comparison of Inter-Organizational Business Models of Mobile App Stores: There is more than Open vs. Closed |
| topic | Multidisciplinaria (Ciencias Naturales y Exactas) E3 Open vs App stores Business models value modelling |
| url | https://www.redalyc.org/articulo.oa?id=96519964006 |