Social Applications: Revenue Models, Delivery Channels, and Critical Success Factors - An Exploratory Study and Evidence from the Spanish-Speaking Market
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| Format: | Artículo científico |
| Sprache: | en |
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Universidad de Talca
2011
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| _version_ | 1876453992712634368 |
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| author | Marcelo Nogueira Cortimiglia |
| author_facet | Marcelo Nogueira Cortimiglia |
| contents | Social Applications: Revenue Models, Delivery Channels, and Critical Success Factors - An Exploratory Study and Evidence from the Spanish-Speaking Market Marcelo Nogueira Cortimiglia Antonio Ghezzi Filippo Renga Multidisciplinaria (Ciencias Naturales y Exactas) Business models Content sharing Social networks Social technologies Critical success factors In the context of growing interest in both Mobile-Internet convergence and Web 2.0 social technologies, this article investigates the business opportunities derived from offering Social Applications in the convergent scenario, particularly regarding Social Network and Content Sharing services. Given the business model structural deficiencies identified in literature for this type of convergent services, the investigation is oriented towards the role of the technology delivery channels (either Internet and/or Mobile) and revenue appropriation strategies. A mixed-methods research strategy was employed consisting of a cross-sectional survey of 124 Social Application services offered in Spanish language and seven case studies with representative Social Network and Content Sharing services. While the aim of the survey was to map and identify the overall main characteristics and business model dimensions of Social Applications, the case studies' objective was to understand the strategic reasoning behind business model design and evolution. The research offered a detailed view on the dynamics of Social Network and Content Sharing services, showing how the revenue strategies are tightly linked to the technological delivery channel. Finally, six critical success factors for business models of Content Sharing and Social Network services were identified. 2011 artículo científico 0718-1876 https://www.redalyc.org/articulo.oa?id=96519964009 en http://www.redalyc.org/revista.oa?id=965 Journal of Theoretical and Applied Electronic Commerce Research application/pdf Universidad de Talca Journal of Theoretical and Applied Electronic Commerce Research (Chile) Num.2 Vol.6 |
| format | Artículo científico |
| id | redalyc_96519964009 |
| institution | Redalyc |
| language | en |
| publishDate | 2011 |
| publisher | Universidad de Talca |
| spellingShingle | Social Applications: Revenue Models, Delivery Channels, and Critical Success Factors - An Exploratory Study and Evidence from the Spanish-Speaking Market Marcelo Nogueira Cortimiglia Multidisciplinaria (Ciencias Naturales y Exactas) Business models Content sharing Social networks Social technologies Critical success factors Social Applications: Revenue Models, Delivery Channels, and Critical Success Factors - An Exploratory Study and Evidence from the Spanish-Speaking Market Marcelo Nogueira Cortimiglia Antonio Ghezzi Filippo Renga Multidisciplinaria (Ciencias Naturales y Exactas) Business models Content sharing Social networks Social technologies Critical success factors In the context of growing interest in both Mobile-Internet convergence and Web 2.0 social technologies, this article investigates the business opportunities derived from offering Social Applications in the convergent scenario, particularly regarding Social Network and Content Sharing services. Given the business model structural deficiencies identified in literature for this type of convergent services, the investigation is oriented towards the role of the technology delivery channels (either Internet and/or Mobile) and revenue appropriation strategies. A mixed-methods research strategy was employed consisting of a cross-sectional survey of 124 Social Application services offered in Spanish language and seven case studies with representative Social Network and Content Sharing services. While the aim of the survey was to map and identify the overall main characteristics and business model dimensions of Social Applications, the case studies' objective was to understand the strategic reasoning behind business model design and evolution. The research offered a detailed view on the dynamics of Social Network and Content Sharing services, showing how the revenue strategies are tightly linked to the technological delivery channel. Finally, six critical success factors for business models of Content Sharing and Social Network services were identified. 2011 artículo científico 0718-1876 https://www.redalyc.org/articulo.oa?id=96519964009 en http://www.redalyc.org/revista.oa?id=965 Journal of Theoretical and Applied Electronic Commerce Research application/pdf Universidad de Talca Journal of Theoretical and Applied Electronic Commerce Research (Chile) Num.2 Vol.6 |
| title | Social Applications: Revenue Models, Delivery Channels, and Critical Success Factors - An Exploratory Study and Evidence from the Spanish-Speaking Market |
| topic | Multidisciplinaria (Ciencias Naturales y Exactas) Business models Content sharing Social networks Social technologies Critical success factors |
| url | https://www.redalyc.org/articulo.oa?id=96519964009 |