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| Format: | Artículo científico |
| Language: | en |
| Published: |
Universidad de Talca
2007
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| Online Access: | https://www.redalyc.org/articulo.oa?id=96520107 |
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Table of Contents:
- An Exploratory Study of Length and Frequency of Internet Banking Usage Booi Hon Kam Hernan Riquelme Multidisciplinaria (Ciencias Naturales y Exactas) business online banking Internet banking The advent of Internet has provided banks an opportunity to reduce costs, increase customer base, and mass customize by delivering their products and services through this medium. A flurry of studies on Internet banking (IB) has since emerged. The majority of these studies, however, have been directed to either IB adoption or IB service quality delivery. With few exceptions, the impact that customer satisfaction with e-banking service qualities has on IB usage remains unexplored. This study examines a sample of Australian IB users based on their frequency and length of usage. The results show that as customers become more acclimatized to IB, they use these services more often. Further, daily and frequent IB users are more pleased with ease of use and aesthetics and tend to use IB more for electronic fund transfer and foreign exchange transactions than the less frequent users. The findings suggest that banks need to develop more customized services since there are distinct market segments with different banking requirements. 2007 artículo científico 0718-1876 https://www.redalyc.org/articulo.oa?id=96520107 en http://www.redalyc.org/revista.oa?id=965 Journal of Theoretical and Applied Electronic Commerce Research application/pdf Universidad de Talca Journal of Theoretical and Applied Electronic Commerce Research (Chile) Num.1 Vol.2