Australian case studies in mobile commerce
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Redalyc
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| Format: | Artículo científico |
| Langue: | en |
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Universidad de Talca
2007
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| _version_ | 1876443196278439936 |
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| author | Jonathan O´Donnell |
| author_facet | Jonathan O´Donnell |
| contents | Australian case studies in mobile commerce Jonathan O´Donnell Margaret Jackson Marita Shelly Julian Ligertwood Multidisciplinaria (Ciencias Naturales y Exactas) business commerce transformation Mobile business Business transformation With the advance of wireless technology in recent years, issues of mobile (m-) business transformationbecome more important for researchers and practitioners. Subsequent to e-business transformation, mobiletechnology creates another opportunity of innovation inside and outside businesses. However, there is stilllimited information for m-business transformation. Hence, this study investigates the phenomenon by answeringthe questions: "Why do businesses transform into m-businesses?" And "What are the possible challenges duringthe process of m-transformation?" This study uses a multiple case study method, and reports the consolidatedresults of 17 interviews with 6 Australian organisations depicted as a framework, and aims at identifying thefactors that influence the motivations for m-transformation, as well as the possible challenges during theprocess. The findings of this study can provide more understanding of the phenomenon, and further form thebasis for a successful m-business transformation 2007 artículo científico 0718-1876 https://www.redalyc.org/articulo.oa?id=96520202 en http://www.redalyc.org/revista.oa?id=965 Journal of Theoretical and Applied Electronic Commerce Research application/pdf Universidad de Talca Journal of Theoretical and Applied Electronic Commerce Research (Chile) Num.2 Vol.2 |
| format | Artículo científico |
| id | redalyc_96520202 |
| institution | Redalyc |
| language | en |
| publishDate | 2007 |
| publisher | Universidad de Talca |
| spellingShingle | Australian case studies in mobile commerce Jonathan O´Donnell Multidisciplinaria (Ciencias Naturales y Exactas) business commerce transformation Mobile business Business transformation Australian case studies in mobile commerce Jonathan O´Donnell Margaret Jackson Marita Shelly Julian Ligertwood Multidisciplinaria (Ciencias Naturales y Exactas) business commerce transformation Mobile business Business transformation With the advance of wireless technology in recent years, issues of mobile (m-) business transformationbecome more important for researchers and practitioners. Subsequent to e-business transformation, mobiletechnology creates another opportunity of innovation inside and outside businesses. However, there is stilllimited information for m-business transformation. Hence, this study investigates the phenomenon by answeringthe questions: "Why do businesses transform into m-businesses?" And "What are the possible challenges duringthe process of m-transformation?" This study uses a multiple case study method, and reports the consolidatedresults of 17 interviews with 6 Australian organisations depicted as a framework, and aims at identifying thefactors that influence the motivations for m-transformation, as well as the possible challenges during theprocess. The findings of this study can provide more understanding of the phenomenon, and further form thebasis for a successful m-business transformation 2007 artículo científico 0718-1876 https://www.redalyc.org/articulo.oa?id=96520202 en http://www.redalyc.org/revista.oa?id=965 Journal of Theoretical and Applied Electronic Commerce Research application/pdf Universidad de Talca Journal of Theoretical and Applied Electronic Commerce Research (Chile) Num.2 Vol.2 |
| title | Australian case studies in mobile commerce |
| topic | Multidisciplinaria (Ciencias Naturales y Exactas) business commerce transformation Mobile business Business transformation |
| url | https://www.redalyc.org/articulo.oa?id=96520202 |