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| Formato: | Artículo científico |
| Lenguaje: | en |
| Publicado: |
Universidad de Talca
2012
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| Acceso en línea: | https://www.redalyc.org/articulo.oa?id=96524282004 |
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- The Importance of Individual Characteristics on Consideration Sets for Online Auction Buyers John R. Drake Dianne J. Hall Terry Anthony Byrd Multidisciplinaria (Ciencias Naturales y Exactas) Self Search regulation Online auctions Decision support In this research, we extend online auction theory by considering set theory in terms of a staged buying process. Success of online auction marketplaces depends on the efficacy of individual buyers searching for and finding desired items for bidding. Searches that lead to consideration sets with too many or too few options may result in a suboptimal choice. Results from this study suggest that certain personal characteristics may impact the number of auctions considered when filtering the awareness set to the consideration set. The findings suggest that design andmanagement of online auction marketplaces should be refined to facilitate these individual traits such that individual search strategies are maximized. 2012 artículo científico 0718-1876 https://www.redalyc.org/articulo.oa?id=96524282004 en http://www.redalyc.org/revista.oa?id=965 Journal of Theoretical and Applied Electronic Commerce Research application/pdf Universidad de Talca Journal of Theoretical and Applied Electronic Commerce Research (Chile) Num.2 Vol.7