Shopping and Word-of-Mouth Intentions on Social Media

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Bibliographic Details
Main Author:	Patrick Mikalef
Format:	Artículo científico
Language:	en
Published:	Universidad de Talca 2013
Subjects:	Multidisciplinaria (Ciencias Naturales y Exactas) Social media Internet shopping Purchase motivation Electronic word of mouth Theory of planned behavior
Online Access:	Acceder al recurso
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author	Patrick Mikalef
author_facet	Patrick Mikalef
contents	Shopping and Word-of-Mouth Intentions on Social Media Patrick Mikalef Michail Giannakos Adamantia Pateli Multidisciplinaria (Ciencias Naturales y Exactas) Social media Internet shopping Purchase motivation Electronic word of mouth Theory of planned behavior Social Media has been gaining popularity worldwide over the last years at an increasingly growing rate. Motivated by this fact, firms are piloting different approaches of promoting their products and services to consumers in order to capitalize on the prominence of such websites. However, there is much debate in the academic and business community about the potential of social media as a platform for marketing and commerce, and the viable strategies that could constitute them as a possible solution for future ventures. Research to date has been growing, with only a limited number of studies exploring the business potential of social media. The aim of this research is to elucidate how specific aspects of social media websites foster user intention to browse products, and the effect that this has in shaping purchasing and information sharing intentions. Utilitarian and Hedonic motivation theory provides the theoretical background on which we segregate the factors that contribute to product browsing on social media websites. Partial Least Squares (PLS) analysis is performed on data obtained from 165 social media users to test our research model. Outcomes indicate that specific aspects trigger Utilitarian (Convenience and Product Selection) and Hedonic (Idea and Adventure) motivations which in sequence impact user intention to browse products on such mediums. Finally, browsing intention is linked in a significantly positive manner with purchasing and word-of-mouth intention. 2013 artículo científico 0718-1876 https://www.redalyc.org/articulo.oa?id=96526223003 en http://www.redalyc.org/revista.oa?id=965 Journal of Theoretical and Applied Electronic Commerce Research application/pdf Universidad de Talca Journal of Theoretical and Applied Electronic Commerce Research (Chile) Num.1 Vol.8
format	Artículo científico
id	redalyc_96526223003
institution	Redalyc
language	en
publishDate	2013
publisher	Universidad de Talca
spellingShingle	Shopping and Word-of-Mouth Intentions on Social Media Patrick Mikalef Multidisciplinaria (Ciencias Naturales y Exactas) Social media Internet shopping Purchase motivation Electronic word of mouth Theory of planned behavior Shopping and Word-of-Mouth Intentions on Social Media Patrick Mikalef Michail Giannakos Adamantia Pateli Multidisciplinaria (Ciencias Naturales y Exactas) Social media Internet shopping Purchase motivation Electronic word of mouth Theory of planned behavior Social Media has been gaining popularity worldwide over the last years at an increasingly growing rate. Motivated by this fact, firms are piloting different approaches of promoting their products and services to consumers in order to capitalize on the prominence of such websites. However, there is much debate in the academic and business community about the potential of social media as a platform for marketing and commerce, and the viable strategies that could constitute them as a possible solution for future ventures. Research to date has been growing, with only a limited number of studies exploring the business potential of social media. The aim of this research is to elucidate how specific aspects of social media websites foster user intention to browse products, and the effect that this has in shaping purchasing and information sharing intentions. Utilitarian and Hedonic motivation theory provides the theoretical background on which we segregate the factors that contribute to product browsing on social media websites. Partial Least Squares (PLS) analysis is performed on data obtained from 165 social media users to test our research model. Outcomes indicate that specific aspects trigger Utilitarian (Convenience and Product Selection) and Hedonic (Idea and Adventure) motivations which in sequence impact user intention to browse products on such mediums. Finally, browsing intention is linked in a significantly positive manner with purchasing and word-of-mouth intention. 2013 artículo científico 0718-1876 https://www.redalyc.org/articulo.oa?id=96526223003 en http://www.redalyc.org/revista.oa?id=965 Journal of Theoretical and Applied Electronic Commerce Research application/pdf Universidad de Talca Journal of Theoretical and Applied Electronic Commerce Research (Chile) Num.1 Vol.8
title	Shopping and Word-of-Mouth Intentions on Social Media
topic	Multidisciplinaria (Ciencias Naturales y Exactas) Social media Internet shopping Purchase motivation Electronic word of mouth Theory of planned behavior
url	https://www.redalyc.org/articulo.oa?id=96526223003