Shopping and Word-of-Mouth Intentions on Social Media

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Dettagli Bibliografici
Autore principale:	Patrick Mikalef
Natura:	Artículo científico
Lingua:	en
Pubblicazione:	Universidad de Talca 2013
Soggetti:	Multidisciplinaria (Ciencias Naturales y Exactas) Social media Internet shopping Purchase motivation Electronic word of mouth Theory of planned behavior
Accesso online:	Acceder al recurso
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