Advice Sharing Between Paired Users in Online Travel Planning
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Redalyc
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| Formato: | Artículo científico |
| Lenguaje: | en |
| Publicado: |
Universidad de Talca
2014
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| _version_ | 1876491189966864384 |
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| author | Arnold Kamis |
| author_facet | Arnold Kamis |
| contents | Advice Sharing Between Paired Users in Online Travel Planning Arnold Kamis Jonathan Frank Multidisciplinaria (Ciencias Naturales y Exactas) Website trust Advice sharing Travel planning Website enjoyment Perceived control There have been few studies investigating the effects of collaboration on online shopping. In this paper, we consider an online shopping scenario where the user and a partner, who are not collocated, plan the travel collaboratively. We develop a research m odel based on Website Trust to explain the user’s Website Intentions. To test the model, we conducted a field experiment with 605 individuals and a partner using LiveLook, an online co - browsing platform. A PLS analysis of the influence of advice sharing sh owed the following variance explained: Website Trust 20.6 percent, Website Enjoyment 55.2 percent, Perceived Control 59.4 percent, and Website Intentions 55.3 percent. We also show separate models for two different user interfaces: one for packaged travel and one for customizable travel. The resulting models show the packaged travel interface to have greater website intentions while the customizable travel interface has greater variance explained. Overall, the results shed light on the network of influences that advice sharing has in online travel planning. 2014 artículo científico 0718-1876 https://www.redalyc.org/articulo.oa?id=96529414002 en http://www.redalyc.org/revista.oa?id=965 Journal of Theoretical and Applied Electronic Commerce Research application/pdf Universidad de Talca Journal of Theoretical and Applied Electronic Commerce Research (Chile) Num.1 Vol.9 |
| format | Artículo científico |
| id | redalyc_96529414002 |
| institution | Redalyc |
| language | en |
| publishDate | 2014 |
| publisher | Universidad de Talca |
| spellingShingle | Advice Sharing Between Paired Users in Online Travel Planning Arnold Kamis Multidisciplinaria (Ciencias Naturales y Exactas) Website trust Advice sharing Travel planning Website enjoyment Perceived control Advice Sharing Between Paired Users in Online Travel Planning Arnold Kamis Jonathan Frank Multidisciplinaria (Ciencias Naturales y Exactas) Website trust Advice sharing Travel planning Website enjoyment Perceived control There have been few studies investigating the effects of collaboration on online shopping. In this paper, we consider an online shopping scenario where the user and a partner, who are not collocated, plan the travel collaboratively. We develop a research m odel based on Website Trust to explain the user’s Website Intentions. To test the model, we conducted a field experiment with 605 individuals and a partner using LiveLook, an online co - browsing platform. A PLS analysis of the influence of advice sharing sh owed the following variance explained: Website Trust 20.6 percent, Website Enjoyment 55.2 percent, Perceived Control 59.4 percent, and Website Intentions 55.3 percent. We also show separate models for two different user interfaces: one for packaged travel and one for customizable travel. The resulting models show the packaged travel interface to have greater website intentions while the customizable travel interface has greater variance explained. Overall, the results shed light on the network of influences that advice sharing has in online travel planning. 2014 artículo científico 0718-1876 https://www.redalyc.org/articulo.oa?id=96529414002 en http://www.redalyc.org/revista.oa?id=965 Journal of Theoretical and Applied Electronic Commerce Research application/pdf Universidad de Talca Journal of Theoretical and Applied Electronic Commerce Research (Chile) Num.1 Vol.9 |
| title | Advice Sharing Between Paired Users in Online Travel Planning |
| topic | Multidisciplinaria (Ciencias Naturales y Exactas) Website trust Advice sharing Travel planning Website enjoyment Perceived control |
| url | https://www.redalyc.org/articulo.oa?id=96529414002 |