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| Formato: | Artículo científico |
| Lenguaje: | en |
| Publicado: |
Universidad de Talca
2014
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| Materias: | |
| Acceso en línea: | https://www.redalyc.org/articulo.oa?id=96529414003 |
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- Determinants of E-WOM Influence: The Role of Consumers’ Internet Experience Manuela López María Sicilia Multidisciplinaria (Ciencias Naturales y Exactas) WOM Volume Valence Source credibility Internet experience Research has widely demonstrated that personal sources of information are more influential tha n firm - generated sources. The potential impact of others’ opinions has dramatically increased with the development of the Internet. However, very little is known about what makes certain opinions more influential than others. The purpose of this paper is to examine the determinants of electronic word of mouth (e - WOM) influence. We demonstrate that the influence of e - WOM depends on source credibility, valence, and the volume of information obtained from e - WOM. More interestingly, we also find that there exist s a quadratic relationship between consumers’ Internet experience and e - WOM influence. 2014 artículo científico 0718-1876 https://www.redalyc.org/articulo.oa?id=96529414003 en http://www.redalyc.org/revista.oa?id=965 Journal of Theoretical and Applied Electronic Commerce Research application/pdf Universidad de Talca Journal of Theoretical and Applied Electronic Commerce Research (Chile) Num.1 Vol.9