Web 2.0, Social Networks and E-commerce as Marketing Tools
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| Format: | Artículo científico |
| Language: | en |
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Universidad de Talca
2014
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| _version_ | 1876466618997932032 |
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| author | Francisco J. Mata |
| author_facet | Francisco J. Mata |
| contents | Web 2.0, Social Networks and E-commerce as Marketing Tools Francisco J. Mata Ariella Quesada Multidisciplinaria (Ciencias Naturales y Exactas) Web 2 Ecommerce marketing Social commerce Online social networks The spectacular development of the Web 2.0, particularly through online social networks, has awakened much intere st in different areas . Marketing is one of them and businesses have decided to experiment with this new type of technology in support to their commercial activities. However, to take advantage of Web 2.0 tools and sites , it is necessary to distinguish their scope and possible application s from a business standpoint . This requires putting Web 2.0 in cl ear perspective with e - commerce, which is inherently linked to this purpose. I n this article , we clarify Web 2.0 and present how it can be used for marketing . In particular, we dis cuss the role that online social networks may have in e - marketing , and in doing so how such networks might relate to e - commerce. In addition, r ecommendations for e - commerce researchers are presented based on the evidence obtained. 2014 artículo científico 0718-1876 https://www.redalyc.org/articulo.oa?id=96529414005 en http://www.redalyc.org/revista.oa?id=965 Journal of Theoretical and Applied Electronic Commerce Research application/pdf Universidad de Talca Journal of Theoretical and Applied Electronic Commerce Research (Chile) Num.1 Vol.9 |
| format | Artículo científico |
| id | redalyc_96529414005 |
| institution | Redalyc |
| language | en |
| publishDate | 2014 |
| publisher | Universidad de Talca |
| spellingShingle | Web 2.0, Social Networks and E-commerce as Marketing Tools Francisco J. Mata Multidisciplinaria (Ciencias Naturales y Exactas) Web 2 Ecommerce marketing Social commerce Online social networks Web 2.0, Social Networks and E-commerce as Marketing Tools Francisco J. Mata Ariella Quesada Multidisciplinaria (Ciencias Naturales y Exactas) Web 2 Ecommerce marketing Social commerce Online social networks The spectacular development of the Web 2.0, particularly through online social networks, has awakened much intere st in different areas . Marketing is one of them and businesses have decided to experiment with this new type of technology in support to their commercial activities. However, to take advantage of Web 2.0 tools and sites , it is necessary to distinguish their scope and possible application s from a business standpoint . This requires putting Web 2.0 in cl ear perspective with e - commerce, which is inherently linked to this purpose. I n this article , we clarify Web 2.0 and present how it can be used for marketing . In particular, we dis cuss the role that online social networks may have in e - marketing , and in doing so how such networks might relate to e - commerce. In addition, r ecommendations for e - commerce researchers are presented based on the evidence obtained. 2014 artículo científico 0718-1876 https://www.redalyc.org/articulo.oa?id=96529414005 en http://www.redalyc.org/revista.oa?id=965 Journal of Theoretical and Applied Electronic Commerce Research application/pdf Universidad de Talca Journal of Theoretical and Applied Electronic Commerce Research (Chile) Num.1 Vol.9 |
| title | Web 2.0, Social Networks and E-commerce as Marketing Tools |
| topic | Multidisciplinaria (Ciencias Naturales y Exactas) Web 2 Ecommerce marketing Social commerce Online social networks |
| url | https://www.redalyc.org/articulo.oa?id=96529414005 |