The Impact of Radio Frequency Identification (RFID) Investment Announcements on the Market Value of the Firm

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Auteur principal: Bong-Keun Jeong
Format: Artículo científico
Langue:en
Publié: Universidad de Talca 2008
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author Bong-Keun Jeong
author_facet Bong-Keun Jeong
contents The Impact of Radio Frequency Identification (RFID) Investment Announcements on the Market Value of the Firm Bong-Keun Jeong Ying Lu Multidisciplinaria (Ciencias Naturales y Exactas) Event Study Market Value Announcement RFID Investment Industry Effects This paper examines the impact of RFID investment announcements on the market value of the firms andexplores industry effects of the positive abnormal returns to firms making the announcements. Drawing uponthe efficient market theory, market signaling hypothesis, and prior empirical studies, we employ event studymethodology to analyze RFID investment announcements over a six-year period from 2001 to 2006. In thispaper, we present preliminary results that demonstrate an overall positive abnormal return to RFID investmentannouncements over the three-day event window. In addition, industry differences in market returns to RFIDinvestment announcements are observed with a greater return realized in the manufacturing sector andspecifically in the information technology industry segment and for technology vendors´ investment initiatives.These preliminary findings provide useful implications for a better understanding of the benefits of RFIDadoption and for making decisions in RFID investment and adoption to create value for the firms. 2008 artículo científico 0718-1876 https://www.redalyc.org/articulo.oa?id=96530106 en http://www.redalyc.org/revista.oa?id=965 Journal of Theoretical and Applied Electronic Commerce Research application/pdf Universidad de Talca Journal of Theoretical and Applied Electronic Commerce Research (Chile) Num.1 Vol.3
format Artículo científico
id redalyc_96530106
institution Redalyc
language en
publishDate 2008
publisher Universidad de Talca
spellingShingle The Impact of Radio Frequency Identification (RFID) Investment Announcements on the Market Value of the Firm
Bong-Keun Jeong
Multidisciplinaria (Ciencias Naturales y Exactas)
Event Study
Market Value
Announcement
RFID Investment
Industry Effects
The Impact of Radio Frequency Identification (RFID) Investment Announcements on the Market Value of the Firm Bong-Keun Jeong Ying Lu Multidisciplinaria (Ciencias Naturales y Exactas) Event Study Market Value Announcement RFID Investment Industry Effects This paper examines the impact of RFID investment announcements on the market value of the firms andexplores industry effects of the positive abnormal returns to firms making the announcements. Drawing uponthe efficient market theory, market signaling hypothesis, and prior empirical studies, we employ event studymethodology to analyze RFID investment announcements over a six-year period from 2001 to 2006. In thispaper, we present preliminary results that demonstrate an overall positive abnormal return to RFID investmentannouncements over the three-day event window. In addition, industry differences in market returns to RFIDinvestment announcements are observed with a greater return realized in the manufacturing sector andspecifically in the information technology industry segment and for technology vendors´ investment initiatives.These preliminary findings provide useful implications for a better understanding of the benefits of RFIDadoption and for making decisions in RFID investment and adoption to create value for the firms. 2008 artículo científico 0718-1876 https://www.redalyc.org/articulo.oa?id=96530106 en http://www.redalyc.org/revista.oa?id=965 Journal of Theoretical and Applied Electronic Commerce Research application/pdf Universidad de Talca Journal of Theoretical and Applied Electronic Commerce Research (Chile) Num.1 Vol.3
title The Impact of Radio Frequency Identification (RFID) Investment Announcements on the Market Value of the Firm
topic Multidisciplinaria (Ciencias Naturales y Exactas)
Event Study
Market Value
Announcement
RFID Investment
Industry Effects
url https://www.redalyc.org/articulo.oa?id=96530106