Factors Influencing the Evolution of Electronic Commerce: An Empirical Analysis in a Developed Market Economy
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| Format: | Artículo científico |
| Sprache: | en |
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Universidad de Talca
2008
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| _version_ | 1876437125785714688 |
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| author | Jordi Vilaseca-Requena |
| author_facet | Jordi Vilaseca-Requena |
| contents | Factors Influencing the Evolution of Electronic Commerce: An Empirical Analysis in a Developed Market Economy Jordi Vilaseca-Requena Antoni Meseguer-Artola Inma Rodríguez-Ardura Multidisciplinaria (Ciencias Naturales y Exactas) Spain Adoption Internet Evolution Development This paper tries to explain the temporal evolution of electronic commerce in a developed country. For thispurpose, we evaluate the contribution of the size of the potential market represented by the community ofInternet users to the development of electronic commerce, as well as of other determinant factors. Thevalidation carried out, for the whole Spanish market and over a period of seven years, reveals the existence of acritical threshold of online consumers that, once surpassed, supposes a change in the growth trend of electroniccommerce. Likewise, we verify that broadband technology diffusion, the definition of a legal framework ofconsumer protection, and the design of a value proposition perceived as secure, also influence thedevelopment of electronic commerce. We also confirm the contribution of firms´ differentiation strategies to thedevelopment of electronic commerce, to the detriment of those based on price leadership. Finally, it seems thatpossession of a computer is no longer an indicator of access barriers. 2008 artículo científico 0718-1876 https://www.redalyc.org/articulo.oa?id=96530203 en http://www.redalyc.org/revista.oa?id=965 Journal of Theoretical and Applied Electronic Commerce Research application/pdf Universidad de Talca Journal of Theoretical and Applied Electronic Commerce Research (Chile) Num.2 Vol.3 |
| format | Artículo científico |
| id | redalyc_96530203 |
| institution | Redalyc |
| language | en |
| publishDate | 2008 |
| publisher | Universidad de Talca |
| spellingShingle | Factors Influencing the Evolution of Electronic Commerce: An Empirical Analysis in a Developed Market Economy Jordi Vilaseca-Requena Multidisciplinaria (Ciencias Naturales y Exactas) Spain Adoption Internet Evolution Development Factors Influencing the Evolution of Electronic Commerce: An Empirical Analysis in a Developed Market Economy Jordi Vilaseca-Requena Antoni Meseguer-Artola Inma Rodríguez-Ardura Multidisciplinaria (Ciencias Naturales y Exactas) Spain Adoption Internet Evolution Development This paper tries to explain the temporal evolution of electronic commerce in a developed country. For thispurpose, we evaluate the contribution of the size of the potential market represented by the community ofInternet users to the development of electronic commerce, as well as of other determinant factors. Thevalidation carried out, for the whole Spanish market and over a period of seven years, reveals the existence of acritical threshold of online consumers that, once surpassed, supposes a change in the growth trend of electroniccommerce. Likewise, we verify that broadband technology diffusion, the definition of a legal framework ofconsumer protection, and the design of a value proposition perceived as secure, also influence thedevelopment of electronic commerce. We also confirm the contribution of firms´ differentiation strategies to thedevelopment of electronic commerce, to the detriment of those based on price leadership. Finally, it seems thatpossession of a computer is no longer an indicator of access barriers. 2008 artículo científico 0718-1876 https://www.redalyc.org/articulo.oa?id=96530203 en http://www.redalyc.org/revista.oa?id=965 Journal of Theoretical and Applied Electronic Commerce Research application/pdf Universidad de Talca Journal of Theoretical and Applied Electronic Commerce Research (Chile) Num.2 Vol.3 |
| title | Factors Influencing the Evolution of Electronic Commerce: An Empirical Analysis in a Developed Market Economy |
| topic | Multidisciplinaria (Ciencias Naturales y Exactas) Spain Adoption Internet Evolution Development |
| url | https://www.redalyc.org/articulo.oa?id=96530203 |