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The Effect of Positive and Negative Signals on Perceived Deceptiveness of Websites in Online Markets

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Bibliographic Details
Main Author:	Tamilla Mavlanova
Format:	Artículo científico
Language:	en
Published:	Universidad de Talca 2015
Subjects:	Multidisciplinaria (Ciencias Naturales y Exactas) commerce Deception Website signals Signaling theory Purchase intentions
Online Access:	Acceder al recurso
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