Travel Buying Behavior in Social Network Site Users: to Buy Online vs. Offline
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| Format: | Artículo científico |
| Language: | en |
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Universidad de Talca
2015
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| _version_ | 1876441778947620864 |
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| author | Francisco Javier Rondán-Cataluña |
| author_facet | Francisco Javier Rondán-Cataluña |
| contents | Travel Buying Behavior in Social Network Site Users: to Buy Online vs. Offline Francisco Javier Rondán-Cataluña Jorge Arenas-Gaitán Patricio Ramírez-Correa Multidisciplinaria (Ciencias Naturales y Exactas) WOM Telepresence Buying behavior Hospitality service Social network sites The purpose of this research is to examine the variables that influence buying behavior for a sample of social network sites users who are offline buyers of hospitality services. Subsequently, we do the same of social network sites users who are online buyers in the same sector. Finally, we compare both types of clients and discuss their different purchasing behavior. Logistic regression is used to model the dichotomous outcome variables. The dependent variable was to buy or not to buy a tourist service and the independent variables were: the social network sites use, social identity, altruism, telepresence, and Word-of-Mouth. The data set was collected in Chile and Spain from a sample of on-line questionnaires. The main result of this study is the clear difference in consumer behavior between people who buy online tourist services and those who buy these services in travel agents or other traditional channels. The main contribution of this paper deals with the influence of social network sites on offline and online shopping in the hospitality sector. 2015 artículo científico 0718-1876 https://www.redalyc.org/articulo.oa?id=96532237005 en http://www.redalyc.org/revista.oa?id=965 Journal of Theoretical and Applied Electronic Commerce Research application/pdf Universidad de Talca Journal of Theoretical and Applied Electronic Commerce Research (Chile) Num.1 Vol.10 |
| format | Artículo científico |
| id | redalyc_96532237005 |
| institution | Redalyc |
| language | en |
| publishDate | 2015 |
| publisher | Universidad de Talca |
| spellingShingle | Travel Buying Behavior in Social Network Site Users: to Buy Online vs. Offline Francisco Javier Rondán-Cataluña Multidisciplinaria (Ciencias Naturales y Exactas) WOM Telepresence Buying behavior Hospitality service Social network sites Travel Buying Behavior in Social Network Site Users: to Buy Online vs. Offline Francisco Javier Rondán-Cataluña Jorge Arenas-Gaitán Patricio Ramírez-Correa Multidisciplinaria (Ciencias Naturales y Exactas) WOM Telepresence Buying behavior Hospitality service Social network sites The purpose of this research is to examine the variables that influence buying behavior for a sample of social network sites users who are offline buyers of hospitality services. Subsequently, we do the same of social network sites users who are online buyers in the same sector. Finally, we compare both types of clients and discuss their different purchasing behavior. Logistic regression is used to model the dichotomous outcome variables. The dependent variable was to buy or not to buy a tourist service and the independent variables were: the social network sites use, social identity, altruism, telepresence, and Word-of-Mouth. The data set was collected in Chile and Spain from a sample of on-line questionnaires. The main result of this study is the clear difference in consumer behavior between people who buy online tourist services and those who buy these services in travel agents or other traditional channels. The main contribution of this paper deals with the influence of social network sites on offline and online shopping in the hospitality sector. 2015 artículo científico 0718-1876 https://www.redalyc.org/articulo.oa?id=96532237005 en http://www.redalyc.org/revista.oa?id=965 Journal of Theoretical and Applied Electronic Commerce Research application/pdf Universidad de Talca Journal of Theoretical and Applied Electronic Commerce Research (Chile) Num.1 Vol.10 |
| title | Travel Buying Behavior in Social Network Site Users: to Buy Online vs. Offline |
| topic | Multidisciplinaria (Ciencias Naturales y Exactas) WOM Telepresence Buying behavior Hospitality service Social network sites |
| url | https://www.redalyc.org/articulo.oa?id=96532237005 |