Website Appeal: Development of an Assessment Tool and Evaluation Framework of E-Marketing
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| Format: | Artículo científico |
| Language: | en |
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Universidad de Talca
2015
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| _version_ | 1876468510411980800 |
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| author | Salam Abdallah |
| author_facet | Salam Abdallah |
| contents | Website Appeal: Development of an Assessment Tool and Evaluation Framework of E-Marketing Salam Abdallah Bushra Jaleel Multidisciplinaria (Ciencias Naturales y Exactas) tailing commerce marketing Web design Website appeal The aim of this study is twofold; firstly, to develop a comprehensive measure that quantitatively assesses an e-store’s web appeal, and secondly, to propose a fr amework t hat evaluate s effectiveness of online marketing efforts in terms of overall appeal of e-tailing sites. The paper adopts a hybrid approa ch to website assessment which involves studying both information system e lements and dimensions of e-marketing to define and measure the concept of web appeal . A total of five information system elements and seven e-marketing elements were identified as essential components of web appeal , and were used to build a measurement instrument. The instrument’s validity was confirmed by testing it across 80 e - stores in the Middle East and its usefulness with respe ct to the identification of an e - store’s strengths and weaknesses was established. In addition to being a measure of overall web appeal, the instrument also contributes towards conceptualization of a theoretically sound framework that aligns elements of we b appeal to e-marketing objectives. This model provides a systematic criteria for comparing websites, and offers valuable insight s into how website attributes can be used to achieve desired performance in terms of attracting, engaging, and retaining custom ers, as well as competing with rival stores. 2015 artículo científico 0718-1876 https://www.redalyc.org/articulo.oa?id=96542667005 en http://www.redalyc.org/revista.oa?id=965 Journal of Theoretical and Applied Electronic Commerce Research application/pdf Universidad de Talca Journal of Theoretical and Applied Electronic Commerce Research (Chile) Num.3 Vol.10 |
| format | Artículo científico |
| id | redalyc_96542667005 |
| institution | Redalyc |
| language | en |
| publishDate | 2015 |
| publisher | Universidad de Talca |
| spellingShingle | Website Appeal: Development of an Assessment Tool and Evaluation Framework of E-Marketing Salam Abdallah Multidisciplinaria (Ciencias Naturales y Exactas) tailing commerce marketing Web design Website appeal Website Appeal: Development of an Assessment Tool and Evaluation Framework of E-Marketing Salam Abdallah Bushra Jaleel Multidisciplinaria (Ciencias Naturales y Exactas) tailing commerce marketing Web design Website appeal The aim of this study is twofold; firstly, to develop a comprehensive measure that quantitatively assesses an e-store’s web appeal, and secondly, to propose a fr amework t hat evaluate s effectiveness of online marketing efforts in terms of overall appeal of e-tailing sites. The paper adopts a hybrid approa ch to website assessment which involves studying both information system e lements and dimensions of e-marketing to define and measure the concept of web appeal . A total of five information system elements and seven e-marketing elements were identified as essential components of web appeal , and were used to build a measurement instrument. The instrument’s validity was confirmed by testing it across 80 e - stores in the Middle East and its usefulness with respe ct to the identification of an e - store’s strengths and weaknesses was established. In addition to being a measure of overall web appeal, the instrument also contributes towards conceptualization of a theoretically sound framework that aligns elements of we b appeal to e-marketing objectives. This model provides a systematic criteria for comparing websites, and offers valuable insight s into how website attributes can be used to achieve desired performance in terms of attracting, engaging, and retaining custom ers, as well as competing with rival stores. 2015 artículo científico 0718-1876 https://www.redalyc.org/articulo.oa?id=96542667005 en http://www.redalyc.org/revista.oa?id=965 Journal of Theoretical and Applied Electronic Commerce Research application/pdf Universidad de Talca Journal of Theoretical and Applied Electronic Commerce Research (Chile) Num.3 Vol.10 |
| title | Website Appeal: Development of an Assessment Tool and Evaluation Framework of E-Marketing |
| topic | Multidisciplinaria (Ciencias Naturales y Exactas) tailing commerce marketing Web design Website appeal |
| url | https://www.redalyc.org/articulo.oa?id=96542667005 |