Personality Type Effects on Perceptions of Online Credit Card Payment Services
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Redalyc
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| Natura: | Artículo científico |
| Lingua: | en |
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Universidad de Talca
2016
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| _version_ | 1876486493222993920 |
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| author | Steven Walczak |
| author_facet | Steven Walczak |
| contents | Personality Type Effects on Perceptions of Online Credit Card Payment Services Steven Walczak Gary L. Borkan Multidisciplinaria (Ciencias Naturales y Exactas) card Myers Credit Briggs Personality Credit cards and the subsequent payment of credit card debt play a crucial role in e-commerce transactions. While website design effects on trust and e-commerce have been studied, these are usually coarse grained models. A more individualized approach to utilization of online credit card payment services is examined that utilizes personality as measured by the Myers-Briggs personality type assessment to determine variances in perception of online payment service features. The results indicate that certain overriding principles appear to be largely universal, namely security and efficiency (or timeliness) of the payment system. However there are differences in the perceived benefit of these features and other features between personality types, which may be capitalized upon by payment service providers to attract a broader base of consumers and maintain continuance of existing users. 2016 artículo científico 0718-1876 https://www.redalyc.org/articulo.oa?id=96543661005 en http://www.redalyc.org/revista.oa?id=965 Journal of Theoretical and Applied Electronic Commerce Research application/pdf Universidad de Talca Journal of Theoretical and Applied Electronic Commerce Research (Chile) Num.1 Vol.11 |
| format | Artículo científico |
| id | redalyc_96543661005 |
| institution | Redalyc |
| language | en |
| publishDate | 2016 |
| publisher | Universidad de Talca |
| spellingShingle | Personality Type Effects on Perceptions of Online Credit Card Payment Services Steven Walczak Multidisciplinaria (Ciencias Naturales y Exactas) card Myers Credit Briggs Personality Personality Type Effects on Perceptions of Online Credit Card Payment Services Steven Walczak Gary L. Borkan Multidisciplinaria (Ciencias Naturales y Exactas) card Myers Credit Briggs Personality Credit cards and the subsequent payment of credit card debt play a crucial role in e-commerce transactions. While website design effects on trust and e-commerce have been studied, these are usually coarse grained models. A more individualized approach to utilization of online credit card payment services is examined that utilizes personality as measured by the Myers-Briggs personality type assessment to determine variances in perception of online payment service features. The results indicate that certain overriding principles appear to be largely universal, namely security and efficiency (or timeliness) of the payment system. However there are differences in the perceived benefit of these features and other features between personality types, which may be capitalized upon by payment service providers to attract a broader base of consumers and maintain continuance of existing users. 2016 artículo científico 0718-1876 https://www.redalyc.org/articulo.oa?id=96543661005 en http://www.redalyc.org/revista.oa?id=965 Journal of Theoretical and Applied Electronic Commerce Research application/pdf Universidad de Talca Journal of Theoretical and Applied Electronic Commerce Research (Chile) Num.1 Vol.11 |
| title | Personality Type Effects on Perceptions of Online Credit Card Payment Services |
| topic | Multidisciplinaria (Ciencias Naturales y Exactas) card Myers Credit Briggs Personality |
| url | https://www.redalyc.org/articulo.oa?id=96543661005 |