FUNCTIONAL BARRIERS TO THE ADOPTION OF ELECTRONIC BANKING: THE MODERATING EFFECT OF GENDER
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| Format: | Artículo científico |
| Langue: | en |
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Universidad de Zaragoza
2017
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| _version_ | 1876451637056241664 |
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| author | JAVIER BORRAZ-MORA |
| author_facet | JAVIER BORRAZ-MORA |
| contents | FUNCTIONAL BARRIERS TO THE ADOPTION OF ELECTRONIC BANKING: THE MODERATING EFFECT OF GENDER JAVIER BORRAZ-MORA VICTORIA BORDONABA-JUSTE YOLANDA POLO-REDONDO Economía y Finanzas Barriers Electronic banking Resistance to innovation The adoption of electronic banking in Spain is lower compared to other coun - tries. This study analyzes the barriers that prevent its adoption, with the con- ceptual framework of the theory of resistance to innovation. In addition, it analyzes the moderating effect of gender on these barriers. Using structural equations, through PLS and multi-group analysis, the results confirm con- sumer resistance to electronic banking adoption by functional barriers. It highlights the importance of the value barrier, being this aspect of partic- ular relevance for men, while women are more affected by the complexity in the use of electronic banking. These results have implications for man- agement in overcoming non-adopters’ resistance to the innovation. 2017 artículo científico 1133-455X https://www.redalyc.org/articulo.oa?id=96954075004 en http://www.redalyc.org/revista.oa?id=969 Revista de Economía Aplicada application/pdf Universidad de Zaragoza Revista de Economía Aplicada (España) Num.75 Vol.XXV |
| format | Artículo científico |
| id | redalyc_96954075004 |
| institution | Redalyc |
| language | en |
| publishDate | 2017 |
| publisher | Universidad de Zaragoza |
| spellingShingle | FUNCTIONAL BARRIERS TO THE ADOPTION OF ELECTRONIC BANKING: THE MODERATING EFFECT OF GENDER JAVIER BORRAZ-MORA Economía y Finanzas Barriers Electronic banking Resistance to innovation FUNCTIONAL BARRIERS TO THE ADOPTION OF ELECTRONIC BANKING: THE MODERATING EFFECT OF GENDER JAVIER BORRAZ-MORA VICTORIA BORDONABA-JUSTE YOLANDA POLO-REDONDO Economía y Finanzas Barriers Electronic banking Resistance to innovation The adoption of electronic banking in Spain is lower compared to other coun - tries. This study analyzes the barriers that prevent its adoption, with the con- ceptual framework of the theory of resistance to innovation. In addition, it analyzes the moderating effect of gender on these barriers. Using structural equations, through PLS and multi-group analysis, the results confirm con- sumer resistance to electronic banking adoption by functional barriers. It highlights the importance of the value barrier, being this aspect of partic- ular relevance for men, while women are more affected by the complexity in the use of electronic banking. These results have implications for man- agement in overcoming non-adopters’ resistance to the innovation. 2017 artículo científico 1133-455X https://www.redalyc.org/articulo.oa?id=96954075004 en http://www.redalyc.org/revista.oa?id=969 Revista de Economía Aplicada application/pdf Universidad de Zaragoza Revista de Economía Aplicada (España) Num.75 Vol.XXV |
| title | FUNCTIONAL BARRIERS TO THE ADOPTION OF ELECTRONIC BANKING: THE MODERATING EFFECT OF GENDER |
| topic | Economía y Finanzas Barriers Electronic banking Resistance to innovation |
| url | https://www.redalyc.org/articulo.oa?id=96954075004 |