An Analysis of Health-Related Advertising in Spanish Radio
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Redalyc
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| Natura: | Artículo científico |
| Lingua: | en |
| Pubblicazione: |
Pontificia Universidad Católica de Chile
2011
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| _version_ | 1876453545328246784 |
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| author | Salvador Perelló |
| author_facet | Salvador Perelló |
| contents | An Analysis of Health-Related Advertising in Spanish Radio Salvador Perelló Clara Muela Comunicación radio Health claims health messages misleading advertising The two main objectives of this study are to identify misleading claims in advertising of health-related products and quantify the presence of messagesthat offer health benefits An analysis of the content of 430 radio spots in Spain was conducted using a coding framework based on national regulation for advertising products with intended healthcare purposes. The results of the research show that spots with misleading health-related advertising comprise 15.81% of the total number broadcast by radio. Health represents 69.09% of unlawful claims. The investigative work uncovers the limitations and contradictions that theSpanish system for monitoring and evaluating misleading advertising poses. 2011 artículo científico 0716-162x https://www.redalyc.org/articulo.oa?id=97122694007 en http://www.redalyc.org/revista.oa?id=971 Cuadernos de Información application/pdf Pontificia Universidad Católica de Chile Cuadernos de Información (Chile) Num.29 |
| format | Artículo científico |
| id | redalyc_97122694007 |
| institution | Redalyc |
| language | en |
| publishDate | 2011 |
| publisher | Pontificia Universidad Católica de Chile |
| spellingShingle | An Analysis of Health-Related Advertising in Spanish Radio Salvador Perelló Comunicación radio Health claims health messages misleading advertising An Analysis of Health-Related Advertising in Spanish Radio Salvador Perelló Clara Muela Comunicación radio Health claims health messages misleading advertising The two main objectives of this study are to identify misleading claims in advertising of health-related products and quantify the presence of messagesthat offer health benefits An analysis of the content of 430 radio spots in Spain was conducted using a coding framework based on national regulation for advertising products with intended healthcare purposes. The results of the research show that spots with misleading health-related advertising comprise 15.81% of the total number broadcast by radio. Health represents 69.09% of unlawful claims. The investigative work uncovers the limitations and contradictions that theSpanish system for monitoring and evaluating misleading advertising poses. 2011 artículo científico 0716-162x https://www.redalyc.org/articulo.oa?id=97122694007 en http://www.redalyc.org/revista.oa?id=971 Cuadernos de Información application/pdf Pontificia Universidad Católica de Chile Cuadernos de Información (Chile) Num.29 |
| title | An Analysis of Health-Related Advertising in Spanish Radio |
| topic | Comunicación radio Health claims health messages misleading advertising |
| url | https://www.redalyc.org/articulo.oa?id=97122694007 |