CONSUMER BEHAVIOR AND FACTORS THAT AFFECT SATISFACTION AND RISK PERCEPTION OF PURCHASES OF OWN BRAND FOOD PRODUCTS

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Bibliographic Details
Main Author:	Rafael Castilho
Format:	Artículo científico
Language:	en
Published:	Universidade de São Paulo 2015
Subjects:	Administración y Contabilidad Retail Own brands Satisfaction Perceived purchase risk
Online Access:	Acceder al recurso
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