Intention of adoption of mobile payment: An analysis in the light of the Unified Theory of Acceptance and Use of Technology (UTAUT)
Fuente:
Redalyc
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Artículo científico |
| Sprache: | en |
| Veröffentlicht: |
Universidade de São Paulo
2016
|
| Schlagworte: | |
| Online-Zugang: | |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| _version_ | 1876444230307545088 |
|---|---|
| author | Ricardo de Sena Abrahão |
| author_facet | Ricardo de Sena Abrahão |
| contents | Intention of adoption of mobile payment: An analysis in the light of the Unified Theory of Acceptance and Use of Technology (UTAUT) Ricardo de Sena Abrahão Stella Naomi Moriguchi Darly Fernando Andrade Administración y Contabilidad Innovation Mobile payment Adoption intention Acceptance and use of technology The technological improvement coupled with the growing use of smartphones has, among other functions, facilitated purchase and payment transactions through the mobile phone. This phenomenon occurs worldwide and provides individuals more flexibility and convenience in carrying out their daily activities. This article aims to evaluate the intention of adopting a future mobile payment service from the perspective of current Brazilian consumers of mobile phones, based on the Unified Theory of Acceptance and Use of Technology (UTAUT). The survey was carried out with mobile customers of a telecommunications company that operates in southeastern Brazil, with a valid sample of 605 respondents. Using structural equation modeling, 76% of behavioral intention was explained through performance expectation, effort expectation, social influence and perceived risk. Perceived cost was found not statistically significant at the level of 5%. This result serves as a guide to participants in the payments market to develop a service for mobile payments of good performance, easy to use, secure and promotes the action of the social circle of the individual at a fair price, in other words, that meets needs and expectations of today’s mobile phone users. As well as serves as a stimulus to the development of communication and marketing strategies that highlight these positive attributes and awaken the intention of adoption of the service by the wider range of people as possible. 2016 artículo científico 1809-2039 https://www.redalyc.org/articulo.oa?id=97347030008 en http://www.redalyc.org/revista.oa?id=973 RAI - Revista de Administração e Inovação application/pdf Universidade de São Paulo RAI - Revista de Administração e Inovação (Brasil) Num.3 Vol.13 |
| format | Artículo científico |
| id | redalyc_97347030008 |
| institution | Redalyc |
| language | en |
| publishDate | 2016 |
| publisher | Universidade de São Paulo |
| spellingShingle | Intention of adoption of mobile payment: An analysis in the light of the Unified Theory of Acceptance and Use of Technology (UTAUT) Ricardo de Sena Abrahão Administración y Contabilidad Innovation Mobile payment Adoption intention Acceptance and use of technology Intention of adoption of mobile payment: An analysis in the light of the Unified Theory of Acceptance and Use of Technology (UTAUT) Ricardo de Sena Abrahão Stella Naomi Moriguchi Darly Fernando Andrade Administración y Contabilidad Innovation Mobile payment Adoption intention Acceptance and use of technology The technological improvement coupled with the growing use of smartphones has, among other functions, facilitated purchase and payment transactions through the mobile phone. This phenomenon occurs worldwide and provides individuals more flexibility and convenience in carrying out their daily activities. This article aims to evaluate the intention of adopting a future mobile payment service from the perspective of current Brazilian consumers of mobile phones, based on the Unified Theory of Acceptance and Use of Technology (UTAUT). The survey was carried out with mobile customers of a telecommunications company that operates in southeastern Brazil, with a valid sample of 605 respondents. Using structural equation modeling, 76% of behavioral intention was explained through performance expectation, effort expectation, social influence and perceived risk. Perceived cost was found not statistically significant at the level of 5%. This result serves as a guide to participants in the payments market to develop a service for mobile payments of good performance, easy to use, secure and promotes the action of the social circle of the individual at a fair price, in other words, that meets needs and expectations of today’s mobile phone users. As well as serves as a stimulus to the development of communication and marketing strategies that highlight these positive attributes and awaken the intention of adoption of the service by the wider range of people as possible. 2016 artículo científico 1809-2039 https://www.redalyc.org/articulo.oa?id=97347030008 en http://www.redalyc.org/revista.oa?id=973 RAI - Revista de Administração e Inovação application/pdf Universidade de São Paulo RAI - Revista de Administração e Inovação (Brasil) Num.3 Vol.13 |
| title | Intention of adoption of mobile payment: An analysis in the light of the Unified Theory of Acceptance and Use of Technology (UTAUT) |
| topic | Administración y Contabilidad Innovation Mobile payment Adoption intention Acceptance and use of technology |
| url | https://www.redalyc.org/articulo.oa?id=97347030008 |