Disruptive innovation in low-income contexts: challenges and state-of-the-art national research in marketing
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| Natura: | Artículo científico |
| Lingua: | en |
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Universidade de São Paulo
2017
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| _version_ | 1876471261275619328 |
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| author | Vitor Koki da Costa Nogami |
| author_facet | Vitor Koki da Costa Nogami |
| contents | Disruptive innovation in low-income contexts: challenges and state-of-the-art national research in marketing Vitor Koki da Costa Nogami Andres Rodriguez Veloso Administración y Contabilidad Marketing Innovation Low income Disruptive innovation The low-income market has become the focus of many companies since the economic growth of emerging countries has been highlighted nationally and internationally. Thus, the development of innovations for this segment has also become a central issue in academia and management. Literature on disruptive innovation presents assumptions that justify its analysis in light of the low-income market. Thus, this article analyzes the concept o f disruptive innovation in this market. For this purpose, the article is divided into two parts: the first focuses on a theoretical review of disruptive innovation, whilst the second presents a review of national publications dealing with this concept. The national literature review shows that few studies have been concerned with addressing these concepts in Business Administration and Marketing, especially considering aspects of the low-income context. 2017 artículo científico 1809-2039 https://www.redalyc.org/articulo.oa?id=97351028008 en http://www.redalyc.org/revista.oa?id=973 RAI - Revista de Administração e Inovação application/pdf Universidade de São Paulo RAI - Revista de Administração e Inovação (Brasil) Num.2 Vol.14 |
| format | Artículo científico |
| id | redalyc_97351028008 |
| institution | Redalyc |
| language | en |
| publishDate | 2017 |
| publisher | Universidade de São Paulo |
| spellingShingle | Disruptive innovation in low-income contexts: challenges and state-of-the-art national research in marketing Vitor Koki da Costa Nogami Administración y Contabilidad Marketing Innovation Low income Disruptive innovation Disruptive innovation in low-income contexts: challenges and state-of-the-art national research in marketing Vitor Koki da Costa Nogami Andres Rodriguez Veloso Administración y Contabilidad Marketing Innovation Low income Disruptive innovation The low-income market has become the focus of many companies since the economic growth of emerging countries has been highlighted nationally and internationally. Thus, the development of innovations for this segment has also become a central issue in academia and management. Literature on disruptive innovation presents assumptions that justify its analysis in light of the low-income market. Thus, this article analyzes the concept o f disruptive innovation in this market. For this purpose, the article is divided into two parts: the first focuses on a theoretical review of disruptive innovation, whilst the second presents a review of national publications dealing with this concept. The national literature review shows that few studies have been concerned with addressing these concepts in Business Administration and Marketing, especially considering aspects of the low-income context. 2017 artículo científico 1809-2039 https://www.redalyc.org/articulo.oa?id=97351028008 en http://www.redalyc.org/revista.oa?id=973 RAI - Revista de Administração e Inovação application/pdf Universidade de São Paulo RAI - Revista de Administração e Inovação (Brasil) Num.2 Vol.14 |
| title | Disruptive innovation in low-income contexts: challenges and state-of-the-art national research in marketing |
| topic | Administración y Contabilidad Marketing Innovation Low income Disruptive innovation |
| url | https://www.redalyc.org/articulo.oa?id=97351028008 |