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Navigating the new frontier: The role of AI‐driven virtual influencers in consumer engagement
Navigating the new frontier: The role of AI‐driven virtual influencers in consumer engagement
Fuente:
Wiley Open Access
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Bibliographic Details
Main Author:
Bo‐Chiuan Su
Format:
Artículo Open Access
Published:
Wiley
2025
Subjects:
AI Magazine
Online Access:
Acceder al recurso
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