Beyond Labels: Exploring Consumer Preferences for Plant‐Based Meat Labeling Policies
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Wiley Open Access
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| Natura: | Artículo Open Access |
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Wiley
2025
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| author | Liam J. S. Boldt Jill E. Hobbs Patrick Lloyd‐Smith Yang Yang |
| author_facet | Liam J. S. Boldt Jill E. Hobbs Patrick Lloyd‐Smith Yang Yang Liam J. S. Boldt Jill E. Hobbs Patrick Lloyd‐Smith Yang Yang |
| collection | Wiley Open Access |
| contents | Beyond Labels: Exploring Consumer Preferences for Plant‐Based Meat Labeling Policies Liam J. S. Boldt Jill E. Hobbs Patrick Lloyd‐Smith Yang Yang Applied Economic Perspectives and Policy ABSTRACT Whether meat‐related terms should be permitted on the labels of plant‐based meat alternatives is hotly debated. Utilizing survey data featuring a discrete choice experiment, we examine consumer responses to plant‐based meat alternatives under three labeling scenarios: no restrictions; a ban on meat‐related terms; and a requirement for a qualifying statement. We find stronger preferences for plant‐based meat alternatives in an unregulated labeling environment versus a ban on meat‐related terms or when label qualifiers are present. Label qualifiers perform similarly to a ban. A latent class model identifies consumer segments with heterogeneous responses to the labeling policy environment. 10.1002/aepp.70013 http://creativecommons.org/licenses/by-nc/4.0/ |
| doi_str_mv | 10.1002/aepp.70013 |
| format | Artículo Open Access |
| id | wiley_oa_10_1002_aepp_70013 |
| institution | Wiley Open Access |
| license_str_mv | http://creativecommons.org/licenses/by-nc/4.0/ |
| publishDate | 2025 |
| publisher | Wiley |
| record_format | wiley_oa |
| spellingShingle | Beyond Labels: Exploring Consumer Preferences for Plant‐Based Meat Labeling Policies Liam J. S. Boldt Jill E. Hobbs Patrick Lloyd‐Smith Yang Yang Applied Economic Perspectives and Policy Beyond Labels: Exploring Consumer Preferences for Plant‐Based Meat Labeling Policies Liam J. S. Boldt Jill E. Hobbs Patrick Lloyd‐Smith Yang Yang Applied Economic Perspectives and Policy ABSTRACT Whether meat‐related terms should be permitted on the labels of plant‐based meat alternatives is hotly debated. Utilizing survey data featuring a discrete choice experiment, we examine consumer responses to plant‐based meat alternatives under three labeling scenarios: no restrictions; a ban on meat‐related terms; and a requirement for a qualifying statement. We find stronger preferences for plant‐based meat alternatives in an unregulated labeling environment versus a ban on meat‐related terms or when label qualifiers are present. Label qualifiers perform similarly to a ban. A latent class model identifies consumer segments with heterogeneous responses to the labeling policy environment. 10.1002/aepp.70013 http://creativecommons.org/licenses/by-nc/4.0/ |
| title | Beyond Labels: Exploring Consumer Preferences for Plant‐Based Meat Labeling Policies |
| topic | Applied Economic Perspectives and Policy |
| url | https://onlinelibrary.wiley.com/doi/10.1002/aepp.70013 |