On the robustness of the brand positivity effect: Is impulsivity a moderator of overly favorable judgments and choices of focal options?

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Steven S. Posavac, Donald R. Gaffney, Frank R. Kardes
Format:	Artículo Open Access
Published:	Wiley 2024
Subjects:	Journal of Behavioral Decision Making
Online Access:	Acceder al recurso
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