When Certainty Backfires: The Effects of Unwarranted Precision on Consumer Loyalty

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Eleonore Batteux, Zarema Khon, Avri Bilovich, Samuel G. B. Johnson, David Tuckett
Format:	Artículo Open Access
Published:	Wiley 2025
Subjects:	Journal of Behavioral Decision Making
Online Access:	Acceder al recurso
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