The effect of consumer participation during the new product development process on consumer brand identification: A gaming industry study

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Ricardo Fontes Correia, Lauryas Jakutis, Karolis Vilkaitis, Eimantė Survilaitė, Dominika Venciute, João Paulo Pereira de Sousa
Format:	Artículo Open Access
Published:	Wiley 2024
Subjects:	Business Strategy & Development
Online Access:	Acceder al recurso
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