Digital technology adoption in circular startups: An integrated framework

Fuente: Wiley Open Access
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Autori principali: Pinosh Kumar Hajoary, Dolly Sweetlin Jennifer, Mayank Pathak
Natura: Artículo Open Access
Pubblicazione: Wiley 2024
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author Pinosh Kumar Hajoary
Dolly Sweetlin Jennifer
Mayank Pathak
author_facet Pinosh Kumar Hajoary
Dolly Sweetlin Jennifer
Mayank Pathak
Pinosh Kumar Hajoary
Dolly Sweetlin Jennifer
Mayank Pathak
collection Wiley Open Access
contents Digital technology adoption in circular startups: An integrated framework Pinosh Kumar Hajoary Dolly Sweetlin Jennifer Mayank Pathak Business Strategy & Development AbstractWhile the role of digital technologies (DTs) in facilitating entrepreneurship is well established, research on understanding the role of DTs among circular start‐ups as part of their overall strategy is scarce. This is vital from the perspective of emerging economies, such as India. The study aims to identify and analyse the factors influencing digital technology adoption in circular start‐ups using the Technology‐Organisation‐Environment (TOE) framework and Technology Acceptance Model (TAM) to form a novel Circular Startup Digital Adoption (CSDA) framework. In addition to integrating the TOE framework and TAM, the study utilises a systematic literature review with subject‐matter‐expert (SME) consultation in order to determine the factors of the CSDA framework. To the best of the authors' knowledge, this is among the first studies to analyse the factors behind the adoption of DTs by circular startups from an emerging economy perspective, offering theoretical, managerial and policy implications. 10.1002/bsd2.425 http://onlinelibrary.wiley.com/termsAndConditions#vor
doi_str_mv 10.1002/bsd2.425
format Artículo Open Access
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institution Wiley Open Access
license_str_mv http://onlinelibrary.wiley.com/termsAndConditions#vor
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spellingShingle Digital technology adoption in circular startups: An integrated framework
Pinosh Kumar Hajoary
Dolly Sweetlin Jennifer
Mayank Pathak
Business Strategy & Development
Digital technology adoption in circular startups: An integrated framework Pinosh Kumar Hajoary Dolly Sweetlin Jennifer Mayank Pathak Business Strategy & Development AbstractWhile the role of digital technologies (DTs) in facilitating entrepreneurship is well established, research on understanding the role of DTs among circular start‐ups as part of their overall strategy is scarce. This is vital from the perspective of emerging economies, such as India. The study aims to identify and analyse the factors influencing digital technology adoption in circular start‐ups using the Technology‐Organisation‐Environment (TOE) framework and Technology Acceptance Model (TAM) to form a novel Circular Startup Digital Adoption (CSDA) framework. In addition to integrating the TOE framework and TAM, the study utilises a systematic literature review with subject‐matter‐expert (SME) consultation in order to determine the factors of the CSDA framework. To the best of the authors' knowledge, this is among the first studies to analyse the factors behind the adoption of DTs by circular startups from an emerging economy perspective, offering theoretical, managerial and policy implications. 10.1002/bsd2.425 http://onlinelibrary.wiley.com/termsAndConditions#vor
title Digital technology adoption in circular startups: An integrated framework
topic Business Strategy & Development
url https://onlinelibrary.wiley.com/doi/10.1002/bsd2.425