Effects of Product Transformation Salience on Green Brand Coolness and Green Purchase Intentions in Vietnam: Consumer Traceability Knowledge as Moderator

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Truc Thanh Le, Hung Thanh Tang‐Le
Format:	Artículo Open Access
Published:	Wiley 2024
Subjects:	Business Strategy & Development
Online Access:	Acceder al recurso
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