Effects of Product Transformation Salience on Green Brand Coolness and Green Purchase Intentions in Vietnam: Consumer Traceability Knowledge as Moderator

Documenti analoghi

• Green Transformational Leadership and Firm ESG Performance in a Transitional Economy: The Serial Mediating Roles of Green Training and Green Involvement
  di: Thao Mai Thi Phuong, et al.
  Pubblicazione: (2025)
• The Pathways From Eco‐Label to Green Purchase Behavior: The Roles of Eco‐Label Credibility, Knowledge, Attitude, and Trust
  di: Le Thi Thu Mai, et al.
  Pubblicazione: (2026)
• Green Finance and Sustainable Performance: The Mediating Roles of Green Innovation and Green Capabilities and the Moderating Effect of Stakeholder Pressure
  di: Darsono Darsono, et al.
  Pubblicazione: (2026)
• Correction to “Sustainable Consumer Behaviour in the Fast‐Moving Consumer Goods Sector: Moderating Role of Competitive Intensity in Green Marketing”
  Pubblicazione: (2025)
• Exploring the Impact of Green Food Brand Identity System on Brand Loyalty: Mediating Roles of Brand Association, Perceived Quality, and Awareness in an Emerging Market
  di: Bui Van Quang, et al.
  Pubblicazione: (2025)