Effects of Product Transformation Salience on Green Brand Coolness and Green Purchase Intentions in Vietnam: Consumer Traceability Knowledge as Moderator

Fuente: Wiley Open Access

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Dettagli Bibliografici
Autori principali:	Truc Thanh Le, Hung Thanh Tang‐Le
Natura:	Artículo Open Access
Pubblicazione:	Wiley 2024
Soggetti:	Business Strategy & Development
Accesso online:	Acceder al recurso
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!

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