Exploring the Impact of Green Food Brand Identity System on Brand Loyalty: Mediating Roles of Brand Association, Perceived Quality, and Awareness in an Emerging Market

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Bui Van Quang, Nguyen Lan Anh
Format:	Artículo Open Access
Published:	Wiley 2025
Subjects:	Business Strategy & Development
Online Access:	Acceder al recurso
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