Determinants of Generative AI in Promoting Green Purchasing Behavior: A Hybrid Partial Least Squares–Artificial Neural Network Approach

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Behzad Foroughi, Bita Naghmeh‐Abbaspour, Jun Wen, Morteza Ghobakhloo, Mostafa Al‐Emran, Mohammed A. Al‐Sharafi
Format:	Artículo Open Access
Published:	Wiley 2025
Subjects:	Business Strategy and the Environment
Online Access:	Acceder al recurso
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