Does a Paradoxical Frame Encourage Green Behavior in Consumers?

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Francesco Testa, Natalia Marzia Gusmerotti, Vinicio Di Iorio, Marco Frey
Format:	Artículo Open Access
Published:	Wiley 2025
Subjects:	Business Strategy and the Environment
Online Access:	Acceder al recurso
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