Does Greenwashing Wash Away Gen Z's Green Purchase Intention?

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Francesca Di Pillo, Giulia Palombi, Serena Strazzullo
Format:	Artículo Open Access
Published:	Wiley 2025
Subjects:	Business Strategy and the Environment
Online Access:	Acceder al recurso
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Description
DOI:	10.1002/bse.70064

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