Green Brand Equity: Conceptual Foundations, Drivers, and Future Pathways

Fuente: Wiley Open Access

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Bibliographische Detailangaben
Hauptverfasser:	Huynh Thi Ngoc Ly, Vo Thi Quy
Format:	Artículo Open Access
Veröffentlicht:	Wiley 2026
Schlagworte:	Business Strategy and the Environment
Online-Zugang:	Acceder al recurso
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