The power of influence: How social media influencers are shaping consumer decision making in the digital age

Fuente: Wiley Open Access

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	Samuel Hudson Mrisha, Sun Xixiang
Format:	Artículo Open Access
Veröffentlicht:	Wiley 2024
Schlagworte:	Journal of Consumer Behaviour
Online-Zugang:	Acceder al recurso
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Ähnliche Einträge

Multifactor synergistic influence of data intelligence on consumer mobile shopping
von: Junhong He, et al.
Veröffentlicht: (2024)

From individual to household decision‐making: A practical perspective on the base of the pyramid consumer
von: James Lappeman, et al.
Veröffentlicht: (2024)

“How I think, Who I am”—Role of social media influencers (SMIs) as change agents
von: Justin Paul, et al.
Veröffentlicht: (2024)

Driving eco‐friendly product purchases through social media: How does peer influence work?
von: Chiyin Chen, et al.
Veröffentlicht: (2024)

Intrinsic motivation and its influence in eco shopping basket
von: Tamar Buil, et al.
Veröffentlicht: (2024)

The grey side of influencer marketing: Content, contexts, and consequences
von: Anand Jhawar, et al.
Veröffentlicht: (2024)

How consumers' economic and psychological vulnerabilities impact their consumption regulation during crisis
von: Elif Karaosmanoglu, et al.
Veröffentlicht: (2024)

To share or not to share: When is influencer self‐disclosure perceived as appropriate?
von: Fernanda Polli Leite, et al.
Veröffentlicht: (2024)

Understanding the influence of implicit theories on donor's preference for time or money
von: Doori Song, et al.
Veröffentlicht: (2024)

Who posts the advertisement: The influence of advertising authorship on in‐feed advertising effectiveness
von: Chenya Ma, et al.
Veröffentlicht: (2024)

How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy
von: Emmanuel Mogaji, et al.
Veröffentlicht: (2024)

Effects of finance knowledge influencer qualities on investment willingness and the moderation of followers' risk tolerance
von: Chi‐Cheng Luan, et al.
Veröffentlicht: (2024)

Consumer fantasies, feelings, fun …, and death? How mortality salience invokes consumers' fantastical thoughts about luxury products
von: Stephanie Geiger‐Oneto, et al.
Veröffentlicht: (2024)

How do you happen to feel? The effect of certainty–uncertainty appraisals of incidental emotions on consumer affective forecasting error
von: Athanasios Polyportis, et al.
Veröffentlicht: (2024)

How does green consumers' self‐concept promote willingness to pay more? A sequential mediation effect of green product virtue and green perceived value
von: Swapnil Ganesh Tawde, et al.
Veröffentlicht: (2024)

Effects of dispositional greed and need for cognition on consumer judgments of cryptocurrency and stocks
von: Brett A. S. Martin, et al.
Veröffentlicht: (2024)

Children and adolescent consumer behavior: Insights from the life course paradigm
von: George P. Moschis, et al.
Veröffentlicht: (2024)

Stigma in marketing and consumer research: A literature review and research agenda
von: Rodolfo Rodrigues Rocha, et al.
Veröffentlicht: (2024)

Creating a metaverse‐me: Exploring the consumer avatar creation process
von: Alex Taylor, et al.
Veröffentlicht: (2024)

Love it or hate it? Deconstructing consumers' attitudes towards AI enabled voice shopping
von: Sana Zehra Kamoonpuri, et al.
Veröffentlicht: (2024)

When and why do artifact emojis lead to backfire effects on consumer response?
von: Claire Heeryung Kim, et al.
Veröffentlicht: (2024)

Guest editorial overview: ‘Mapping the future of consumer behaviour using disruptive technologies’
von: Abhishek Behl, et al.
Veröffentlicht: (2024)

Exploring consumer value in meal kit delivery: A mixed‐method approach
von: Joohyung Park, et al.
Veröffentlicht: (2024)

Sharing luxury consumption on social media platforms: Motive inferences and downstream consequences
von: Yan Wang, et al.
Veröffentlicht: (2024)

The effect of autonomous sensory meridian response ( ASMR ) messages on consumer brand perceptions and intentions
von: Mauro Luis Gotsch, et al.
Veröffentlicht: (2024)

On the curvilinear effect of suspicion on consumer judgement suspension: The role of uncertainty towards the brand and product imagery
von: Artemis Panigyraki, et al.
Veröffentlicht: (2024)

When consumers prefer visual blessing frame design on gift packaging: The role of interpersonal distance
von: Jun Ouyang, et al.
Veröffentlicht: (2024)

Are apps for urban food purchasing and consumption meeting Italian consumers' needs? A mixed‐methods analysis
von: Francesca Monticone, et al.
Veröffentlicht: (2024)

Going green to repair damaged self‐concept: The interplay of self‐deficit and benefit appeals on green consumer behavior
von: Sujin Kim
Veröffentlicht: (2024)

Decoding millennials and generation Z consumers' brand behaviors in the Metaverse: The relationships among avatar identification, self‐presence, and psychological dynamics
von: Mikyoung Kim, et al.
Veröffentlicht: (2024)

MV‐QUAL: A tool for understanding decisions to purchase virtual products in the metaverse
von: Fabienne Cadet, et al.
Veröffentlicht: (2024)

How to Make Low‐Carbon Products More Appealing?—The Interaction Between Consumer Environmental Values and Awe of Nature
von: Lanlan Kong, et al.
Veröffentlicht: (2025)

Envy and revenge buying behavior after the COVID‐19 pandemic: The moderating role of added purchasing power
von: Zaid Mohammad Obeidat, et al.
Veröffentlicht: (2024)

Flip that coin: Barriers, barrier‐breakers, and full‐adoption of digital payment methods
von: Irina Dimitrova, et al.
Veröffentlicht: (2024)

Introducing “Future‐Burden Theory”: How Uncertainty Shapes Consumer Behavior
von: Md Salamun Rashidin, et al.
Veröffentlicht: (2026)

AI Hallucinations in Tourism: How Errors Impact Consumer Trust and Recommendation Acceptance
von: Francisco Rejón‐Guardia, et al.
Veröffentlicht: (2026)

How Come They Know? The Effects of Social Comparison on Value Consciousness and Price Mavenism
von: Kishore Gopalakrishna Pillai, et al.
Veröffentlicht: (2025)

Fill Up Your Senses: How Busyness Influences Consumers' Sensory Consumption
von: Qing Xia, et al.
Veröffentlicht: (2026)

Mixing customer ingratiation into evaluation: How service providers judge and evaluate rideshare experiences
von: Yazhen Xiao, et al.
Veröffentlicht: (2024)

Trading NFTs Better: How Transaction History Influences Consumers' Value Perception of NFTs
von: Zhichen Hu, et al.
Veröffentlicht: (2026)