When and why do artifact emojis lead to backfire effects on consumer response?

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Claire Heeryung Kim, Lura Forcum, Michael Giebelhausen
Format:	Artículo Open Access
Published:	Wiley 2024
Subjects:	Journal of Consumer Behaviour
Online Access:	Acceder al recurso
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