Country‐of‐origin, region‐of‐origin or terroir branding to entice premium Price? The curious case of geographic place origin construal and psychic distance

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Liudmila Tarabashkina, Daniel Schepis, Sharon Purchase
Format:	Artículo Open Access
Published:	Wiley 2024
Subjects:	Journal of Consumer Behaviour
Online Access:	Acceder al recurso
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