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Commercial value of panic buying and its marketing implications
Commercial value of panic buying and its marketing implications
Fuente:
Wiley Open Access
Saved in:
Bibliographic Details
Main Authors:
Weng Marc Lim
,
Hassan Daronkola Kalantari
,
Chamila Roshani Perera
Format:
Artículo Open Access
Published:
Wiley
2024
Subjects:
Journal of Consumer Behaviour
Online Access:
Acceder al recurso
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https://onlinelibrary.wiley.com/doi/10.1002/cb.2331
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