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Framing brand concept of vertical line extensions: The moderating role of believability
Framing brand concept of vertical line extensions: The moderating role of believability
Fuente:
Wiley Open Access
Saved in:
Bibliographic Details
Main Authors:
Nicolas Pontes
,
Fernanda Polli Leite
,
David Goyeneche
Format:
Artículo Open Access
Published:
Wiley
2024
Subjects:
Journal of Consumer Behaviour
Online Access:
Acceder al recurso
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